Connect with us

Press Releases

Forevermark and Celebrity Stylist Micaela Erlanger Debut Bridal Jewelry Collaboration

Forevermark x Micaela is made up of seven engagement ring styles available in a range of diamond shapes

mm

Published

on

(PRESS RELEASE) NEW YORK — Celebrity and Bridal Stylist Micaela Erlanger now brings her ability to create the most memorable celebrity style moments to any bride-to-be with her first-ever jewelry collection for Forevermark. Forevermark x Micaela, a collection of modern yet timeless diamond engagement rings and wedding bands set exclusively in platinum is the perfect marriage of Erlanger’s impeccable style expertise and Forevermark’s brilliant, responsibly sourced diamonds.

One of Hollywood’s most in-demand stylists, Erlanger has dressed her celebrity clientele in Forevermark diamonds on numerous occasions, most recently accessorizing Lupita Nyong’o at the 2020 SAG Awards.

Video: How to Find a Good Manager for Your Jewelry Store
Jimmy Degroot

Video: How to Find a Good Manager for Your Jewelry Store

Video: Sharpen Your Bridal Jewelry Presentations
Jimmy Degroot

Video: Sharpen Your Bridal Jewelry Presentations

Video: Maximize on the Opportunities That 2020 Brought the Jewelry Industry
Jimmy Degroot

Video: Maximize on the Opportunities That 2020 Brought the Jewelry Industry

As a bride-to-be herself, Erlanger realized that walking down the aisle is the closest thing to walking down the red carpet for most women and requires the same attention to detail, so she launched a bridal styling vertical of her business in 2019. Forevermark diamonds set in platinum were a natural fit for Erlanger’s first foray into bridal jewelry design.

“Over the years, I have counted on Forevermark to deliver the most exquisite diamonds for the most memorable occasions for my clients,” says Erlanger of her affinity for the diamond brand. She continues,

“While diamonds are incredibly important at a big award show they are even more so on your wedding day; you want to choose something that is personal, that is ‘authentically you’ and that symbolizes your commitment of forever.”

Forevermark x Micaela is made up of seven engagement ring styles available in a range of diamond shapes including round, oval, and cushion, and two wedding bands, one women’s and one men’s. Erlanger is currently designing two additional wedding bands which will be added later to the collection, one of which will be her own wedding ring for her nuptials taking place in spring 2021.

Advertisement

“The collection encompasses everything that I know my brides are looking for: clean, delicate lines, settings that allow the diamonds to “float”, timeless platinum settings, hidden details that incorporate just a little extra sparkle, and most of all, enduring style. I’m so very proud of what we have created,” says Erlanger of her designs.

Forevermark and Erlanger chose to design the collection exclusively in platinum because the most rare, beautiful Forevermark diamonds deserve to be set in the most precious, radiant metal. “Platinum is incredibly durable, so it’s ideal for everyday wear, and its natural, luminous finish perfectly highlights a Forevermark diamond’s brilliance,” says Erlanger, whose own engagement ring is set in platinum.

As inspiration for the collection, Erlanger accompanied Forevermark on a 2019 trip to visit De Beers Group’s Orapa diamond mine in Botswana to see firsthand how Forevermark’s natural treasures are discovered and how diamonds give back to their local communities. “I want to ensure that I am giving brides something special and memorable, and that is what Forevermark offers — the most beautiful diamonds in the world with unmatched beauty, and a commitment to making the world a better place,” says Erlanger of the experience.

The Forevermark x Micaela collection is now available exclusively through www.forevermark.com and participating Forevermark Authorized Jewelers.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular