(PRESS RELEASE) Forevermark has enlisted the design talents of celebrity and bridal stylist Micaela Erlanger for its next bridal collection. Forevermark x Micaela, a capsule collection of diamond and platinum engagement rings and wedding bands, is set to launch later this summer.
One of Hollywood’s most in-demand stylists, Erlanger has dressed her celebrity clientele in Forevermark diamonds on numerous occasions, most recently accessorizing Lupita Nyong’o at the 2020 SAG Awards.
As a bride-to-be herself, Erlanger realized that walking down the aisle is the closest thing to walking down the red carpet for many women, and so she launched a bridal styling vertical of her business in 2019. For her first collection of bridal jewelry, Forevermark diamonds set in platinum were a natural fit.
“Over the years, I have counted on Forevermark to deliver the most exquisite diamonds for the most memorable occasions for my clients,” said Erlanger of her affinity for the responsibly sourced diamond brand. She continues, “While diamonds are incredibly important at a big award show they are even more so on your wedding day; you want to choose something that is personal, that is ‘authentically you’ and that symbolizes your commitment of forever.”
Forevermark and Erlanger chose to design the collection exclusively in platinum because the most rare, beautiful Forevermark diamonds deserve to be set in the most precious, radiant metal. “Platinum is incredibly durable, so it’s ideal for everyday wear, and its naturally white, luminous finish perfectly highlights a Forevermark diamond’s brilliance,” said Erlanger, whose own engagement ring is set in platinum.
The Forevermark x Micaela collection will be available exclusively through participating Forevermark Authorized Jewelers and is slated to launch in summer 2020.
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Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
