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First Lady of Botswana Opens Forevermark JCK Breakfast

A new bridal campaign was also unveiled.

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(Left) The First Lady of the Republic of Botswana; (Right) Forevermark US President, Charles Stanley

(PRESS RELEASE) LAS VEGAS – The First Lady of the Republic of Botswana, Neo Jane Masisi, opened Forevermark’s annual breakfast held at JCK LUXURY, sharing the important role that diamonds have played in the story of her own life as well as for her country with Forevermark jeweler and manufacturing partners.

“It is thanks to the enduring desire for the diamond dream and the revenues Botswana has subsequently been able to use for development that I am standing here today. Millions of other Batswana have, like me, had the opportunity to develop their talents and grow their interests thanks to the opportunities that diamonds have provided. We have been a society that has flourished because of diamonds; that have been managed in prudent style,” she said.

Forevermark Icon Setting from The Forevermark Engagement & Commitment Collection

Following the First Lady’s address, Forevermark US President Charles Stanley unveiled the brand’s marketing campaign, “I Take You, Until Forever,” for its new Engagement & Commitment Collection. The campaign explores the beauty and reality of the vows that a couple makes to one another and a more modern view of love and relationships. In developing the collection and the campaign, Forevermark conducted extensive research on consumers’ bridal design preferences and current attitudes around the role a diamond plays in a couple’s journey to forever.

“Forever is no longer a fairy-tale ending and is instead created through the commitments that a couple makes to one another daily. Today, couples feel that ‘MY’ diamond means everything to them, and over time, it gains more meaning and is a constant reminder of their ongoing partnership. With the new collection, we offer our consumers a premium product with an emotional, intimate, and genuine campaign to raise your bridal business,” Stanley said to the Forevermark partnership.

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The Forevermark Engagement & Commitment Collection marks the first collection fully produced by the diamond brand, and each ring is stamped with the Forevermark icon inside the band. The collection features timeless engagement rings in round, oval, and cushion diamond shapes as well as commitment bands for women and men. At the center of each engagement ring is a Forevermark diamond with its inscription representing the brand’s promise that each diamond is beautiful, rare, and responsibly sourced.

The collection includes 17 engagement ring styles with center diamonds ranging from .30 carat to 1.00 carat, with larger center stones available upon request, and 11 classic wedding bands. The Forevermark Engagement & Commitment Collection is set in Platinum, the white metal of choice for the collection. The strength and durability of platinum, along with its bright white color, match the quality of a Forevermark diamond and highlight its inherent beauty. Designs are also available in 18k yellow gold and 18k rose gold to round out the collection.

The ‘I Take You, Until Forever’ campaign features a two-minute film, which will be shortened for TV and digital, as well as print assets, and it will launch in early July, continuing through holiday. All campaign assets will be available to participating Forevermark jewelers.

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GN Diamond Appeals to Millennials with an In Store Cool Factor of Virtual Reality

They can actually view a diamond on its journey from the mine where it was unearthed to the store.

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(PRESS RELEASE) Virtual Reality is particularly geared toward millennials as they can actually view a diamond on its journey from the mine where it was unearthed to the store. It’s a unique and inspiring experience for clients to feel a more personal connection to the diamond they will purchase. Couples appreciate a diamond when they know its story, and they get a better understanding of what makes two diamonds different – along with their prices – even though they may seem identical.

GN says the Light Performance Technology, paired with virtual reality immersion, turns shopping into a sensational experience.

Asaf Herskovitz, CEO, of GN Diamond believes that, “By creating a unique shopping experience for millennials, baby boomers and customers of all ages, retail stores create a point of distinction for themselves especially when competing against on-line internet sites.”

Diamond Hunt

Retailers have another great in-store selling tool with GN’s Diamond Hunt, which allows stores to put GN’s loose diamond inventory of more than $70 million on their own website, including the store’s logo and markup. Videos of the diamonds, the Light Performance score and the certification of the diamonds are included.

“Everyone craves a pleasant, lifetime memory when making major purchases. Virtual Reality and Augmented Reality fulfills this goal and expectation.,” Mr. Herskovitz adds.

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Phillip Gavriel Kicks Off Holiday Season By Giving Back to Community

It donated $25,000 worth of jewelry.

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(PRESS RELEASE) NEW YORK – Phillip Gavriel participated in the New York City based Housing Works’ annual benefit, Fashion for Action. The company donated $25,000 worth of jewelry.

Jewelers have a long tradition of supporting charitable organizations, and both Royal Chain and Phillip Gavriel have a history of giving back, both directly and through partnerships with retailers over the years. This year, Phillip Gavriel contributed to his own local community in New York City with a $25,000 donation of jewelry. Housing Works is a pillar of New York City’s philanthropy efforts, and since it was founded in 1990 it fights for funding and legislation to ensure that all people living with HIV/AIDS have access to quality housing, healthcare, HIV prevention, and treatment, among other lifesaving services.

Every fall, Housing Works hosts the Fashion for Action event and invites various designers to give back in a charitable shopping experience. Event guests have the opportunity to shop donated apparel and jewelry from hundreds of brands while sipping champagne and mingling with New York’s most stylish individuals. Last night was no exception, Phillip Gavriel Jewelry was in the company of fashion’s most important brands such as Christian Dior, Dolce & Gabbana, and COACH to name a few. The roster of New York’s celebrity guest appearances included actress Patricia Clarkson, 2019 Emmy winner Billy Porter and Sex and the City stylist Patricia Field.

This year’s Fashion for Action is currently taking place November 14th-16th, 2019. The Opening Reception took place last night and Phillip Gabriel Maroof himself attended to not only display some his pieces but to shop other brands for a good cause. The public sale will be held, November 15th and 16th from 10 a.m.-7 p.m. at the original Chelsea Thrift Shop. The designer pieces will continue to be sold through the season while they last.

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Press Releases

New Governors Add Expertise to GIA Board

They will help steer the Institute’s mission and strategic initiatives.

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(PRESS RELEASE) CARLSBAD, CA – GIA (Gemological Institute of America) welcomed two new members to the Institute’s Board of Governors at its regularly scheduled meeting in Carlsbad, CA. The new Governors, Dr. Jeffrey E. Post, research geologist at the Smithsonian National Museum of Natural History, and Tammy Storino, a finance and operations executive with experience in global consumer brands, will – with 15 other GIA Governors – help steer the Institute’s mission and strategic initiatives. The board bid farewell to Governor Thomas T. Yang, managing director and partner at PrimeGenesis, who completed his term with nine years of service.

“It is an honor and a privilege to have these two dynamic leaders join the GIA Board of Governors. Their expertise will be an invaluable asset to GIA’s consumer protection mission, helping to ensure that the Institute remains a leader in research and innovation while delivering excellence in education and laboratory services,” said Susan Jacques, GIA president and CEO.

Post is the curator-in-charge for the National Gem and Mineral Collection at the Smithsonian National Museum of Natural History. In addition, during his more than 35 years at the Smithsonian, he served as chairman of the department of mineral sciences and lead curator for the renovation of the geology, gems and minerals exhibit. Before joining the Smithsonian, he was a postdoctoral research fellow in the department of geological sciences at Harvard University. Post’s many accolades include the Carnegie Mineralogical Award, Jewelers of America Lifetime Achievement Award and Mineralogical Society of America Public Service Medal.

Storino has extensive experience as a global operations and finance leader focused on growth and business results in global consumer brands. Her career spans more than 25 years with companies such as Walt Disney in California and Hong Kong, St. John Knits International Inc. and Too Faced Cosmetics. Storino is a Certified Public Accountant and received her Bachelor of Science degree in accounting from Northern Illinois University.

The week before the Board meeting, nearly 60 experts – including GIA staff (more than 20 with doctoral degrees); GIA Governors Barbara Dutrow, Jeffrey Post and John Valley, who are all recognized for their academic research; and specialized outside experts – gathered at the Institute’s headquarters in Carlsbad, California, for the 13th annual research meeting. During the three-day meeting, researchers reviewed the latest discoveries in diamonds, colored stones, pearls, laboratory-grown diamonds and instruments. Topics included advances in diamond, colored stone and pearl identification; the scientific matching that supports GIA’s new Diamond Origin Report service; detection of advanced treatments and other aspects of GIA’s extensive research program.

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