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First Lady of Botswana Opens Forevermark JCK Breakfast

A new bridal campaign was also unveiled.

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(Left) The First Lady of the Republic of Botswana; (Right) Forevermark US President, Charles Stanley

(PRESS RELEASE) LAS VEGAS – The First Lady of the Republic of Botswana, Neo Jane Masisi, opened Forevermark’s annual breakfast held at JCK LUXURY, sharing the important role that diamonds have played in the story of her own life as well as for her country with Forevermark jeweler and manufacturing partners.

“It is thanks to the enduring desire for the diamond dream and the revenues Botswana has subsequently been able to use for development that I am standing here today. Millions of other Batswana have, like me, had the opportunity to develop their talents and grow their interests thanks to the opportunities that diamonds have provided. We have been a society that has flourished because of diamonds; that have been managed in prudent style,” she said.

Forevermark Icon Setting from The Forevermark Engagement & Commitment Collection

Following the First Lady’s address, Forevermark US President Charles Stanley unveiled the brand’s marketing campaign, “I Take You, Until Forever,” for its new Engagement & Commitment Collection. The campaign explores the beauty and reality of the vows that a couple makes to one another and a more modern view of love and relationships. In developing the collection and the campaign, Forevermark conducted extensive research on consumers’ bridal design preferences and current attitudes around the role a diamond plays in a couple’s journey to forever.

“Forever is no longer a fairy-tale ending and is instead created through the commitments that a couple makes to one another daily. Today, couples feel that ‘MY’ diamond means everything to them, and over time, it gains more meaning and is a constant reminder of their ongoing partnership. With the new collection, we offer our consumers a premium product with an emotional, intimate, and genuine campaign to raise your bridal business,” Stanley said to the Forevermark partnership.

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The Forevermark Engagement & Commitment Collection marks the first collection fully produced by the diamond brand, and each ring is stamped with the Forevermark icon inside the band. The collection features timeless engagement rings in round, oval, and cushion diamond shapes as well as commitment bands for women and men. At the center of each engagement ring is a Forevermark diamond with its inscription representing the brand’s promise that each diamond is beautiful, rare, and responsibly sourced.

The collection includes 17 engagement ring styles with center diamonds ranging from .30 carat to 1.00 carat, with larger center stones available upon request, and 11 classic wedding bands. The Forevermark Engagement & Commitment Collection is set in Platinum, the white metal of choice for the collection. The strength and durability of platinum, along with its bright white color, match the quality of a Forevermark diamond and highlight its inherent beauty. Designs are also available in 18k yellow gold and 18k rose gold to round out the collection.

The ‘I Take You, Until Forever’ campaign features a two-minute film, which will be shortened for TV and digital, as well as print assets, and it will launch in early July, continuing through holiday. All campaign assets will be available to participating Forevermark jewelers.

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Press Releases

Atlanta Jewelry Show Announces August 2019 Event Theme + 2020 Show Dates

It will deliver New Routes to better products, smarter education and a strong community designed to inspire and empower the independent jeweler.

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(PRESS RELEASE) ATLANTA, GA — SJTA and The Atlanta Jewelry Show officially announced “New Routes” as the theme of its August, 2019 trade event.

The semi-annual show will take place Saturday through Monday, August 10-12, 2019 with a Pre-Show Conference on Friday, August 9 at the Cobb Galleria Centre. SJTA, the non-profit trade association that has produced the Atlanta Jewelry Show for nearly 70 years, is known industry-wide for going the extra mile for its buyers and exhibitors, and this August will be no exception. “My team and I are excited to offer the perfect combination of goods and services, plus innovative feature areas for our independent jewelers to discover New Routes to better products, smarter education and a strong community,” says Executive Director, Libby Brown.

Pre- Show Conference & Education

Kicking off the event will be the inspiring Pre-Show Conference on Friday, August 9, engineered by Education Director, Cindy Chandler. Thanks to industry powerhouses Diamond Producers Association, Stuller, Instore Marketing, Synchrony and other industry innovators, this full day of education will equip jewelers with the tools they need to succeed. “Our August lineup is second to none, with relevant and practical topics designed to provide real solutions to real challenges,” states Chandler.

Show highlights include:

  • GIA Lab Sessions and Seminars
  • American Gem Society President John Carter
  • AWCI Mobile Classroom
  • State of the Industry
  • Sales & Marketing Trends
  • Succession Planning
  • Shop Talks & Demonstrations

“Make sure to check the AJS website and our mobile app, Whova, for up- to-the-minute additions,” adds Chandler. Interactive sessions are also scheduled throughout the show in Learning Labs, right on the show floor. View the education schedule here.

CAD CAM Challenge Featuring Special Guest Rémy Rotenier

Watch all-new competitors Gary Dawson, Gary Dawson Designs, Eugene, OR; Shele Letwin, Shele’s Jewelry Design Factory, Toronto, ON; and Megan Proctor, Hubbell Jewelry Design, Newnan, GA; as they take inspiration from world-renowned designer Rémy Rotenier! Rémy will present his rendering, and challengers will turn dreams into reality as they compete to create a winning CAD creation from his design. View CAD CAM Challenge details here.

Must See Exhibitors

The Atlanta Jewelry Show has consistently offered a wide array of merchandise, and this show will certainly deliver that, and more. A record number of new exhibitors along with best-selling brands will be showcasing their latest and greatest designs, including: Artistry, Cargo Hold, Galatea: Jewelry by Artist, Gabriel & Co., Imperial Pearl, Kimberly Collins Colored Gems, King Baby, Lafonn, Mazza Company, Overnight, Tresor and more. We anticipate welcoming over 300 vendors to the show floor, ensuring something for everyone. View Exhibitor List here.

One-Stop Resource

New for August, The Loupe will be expanded to include a plethora of resources, all located in one neighborhood. Called 1-Stop Shop, this new area will afford the independent jeweler the opportunity to expand their business with products and services essential to the successful retailer. Plans for the Loupe include a repair station, hand-engraver, gem cutter, silver services, 3-D printing resources, appraisers, and e-commerce services. We are equally excited to announce that the AWCI Mobile Horology Classroom will be making its Atlanta debut as it rolls right onto the show floor, offering free classes inside their state-of-the-art bus.

Kids Jewelry Camp

The Atlanta Jewelry Show is a trusted resource for independent retail jewelers and vendors. We have taken this partnership to the next level, by opening our doors to the next generation of jewelers. Back by popular demand, this professionally designed curriculum will offer educational programs and interactive sessions where AJS Kids discover the world of gems and jewelry in a safe, fun and age-appropriate environment. At AJS Kids Jewelry Camp, the top priority is to welcome children into the jewelry community with the intention of encouraging and inspiring them to continue the legacy that has taken a lifetime to create. We welcome children of industry professionals, ages 7-12 and 13 and up. Register now. Limited availability.

Special Events

Chi Huynh, founder of Galatea: Jewelry by Artist, has created some of the world’s most beautiful and unusual jewelry collections. Chi, a poet, painter and humanitarian, will be giving a rare in-person presentation on the power of imagination and how it can be used to tap into your creative side. A leading innovator and visionary, Chi brings his unique insights to lucky AJS attendees during a live demonstration in the Gallery.
The Occasions Shop is returning to inspire you! This new shopping experience provides new products and new ways to incorporate occasional gifts into your current product mix. By offering non-traditional jewelry store merchandise, retailers can meet the needs of today’s modern consumer, which in turn will drive more traffic. (All proceeds donated to AJS Kids Jewelry Camp)

Along with fresh additions to the show, AJS favorites return, including Mingle! each night, with a special celebration on Saturday night, Swag Store, famous $5 Buyer Lunch, Complimentary Coffee each morning and Whova – The Official AJS Event App. Everything for the most successful and productive AJS experience, and to prepare for the fourth quarter and beyond. In order to avoid long lines at check-in, qualified buyers may pre-register today.

Mark Your Calendar

AJS has announced Show Dates for Spring, 2020: March 7-9, 2020. Buyers and Exhibitors are strongly encouraged to begin making arrangements to attend the first AJS of the new decade.

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Press Releases

Healthcare Coverage Savings and Benefits Now Offered to AGS Members

This enables members to take control of their true healthcare costs.

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(PRESS RELEASE) The American Gem Society (AGS) announces a strategic partnership with MJM Global Insurance Brokerage Group, which will offer access to healthcare coverage to the Society’s membership, for those wishing to participate.

JewelersHealthCare.com, a division of MJM uses the collective purchasing power of the AGS membership to reduce healthcare premiums, while maintaining flexibility in plan design and provider. This benefit enables members to take control of their true healthcare costs. Bundled with the coverage is Prosper Benefits, a non-insurance telephonic product including TeleHealth and HealthAdvocate.

AGS members are able to shop online for their preferred deductible, provider network, effective date, and receive immediate price savings when compared to other plans in the marketplace.

“The American Gem Society has heard from many of its members about the rising cost of healthcare coverage and the lack of options or control. JewelersHealthCare.com is providing what we feel is a great solution,” said Katherine Bodoh, CEO of the American Gem Society and AGS Laboratories.

“Ninety-seven percent of Americans do not know what their insurance covers, and the process of shopping for and enrolling in coverage remains a significant burden to employers and employees,” says MJM Global Insurance Vice President, Richard Reiman. “This partnership between the American Gem Society and MJM Global offers a solution to jewelry companies looking for access to competitive insurance rates.”

Visit JewelersHealthCare.com to learn more about their products and services. To learn more about the American Gem Society, and how to become a member, visit americangemsociety.org

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Press Releases

Jewelry Machinery & Technology to Be Back at Vicenzaoro September 2019

It will aim at those goldsmith workshops and jewelry stores/retailers that intend to offer their clientele a prime service.

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(PRESS RELEASE) VICENZA, ITALY – At Vicenzaoro September, the European Trade Show for international Gold and Jewelry, organized by IEG – Italian Exhibition Group and scheduled to take place in Vicenza from 7th to 11th September 2019, will see a repeat performance of T.Evolution, the technological and innovative soul of the show. Focused on the technologies and digital methodologies that are playing an increasingly more central role in jewelry creation processes, this year the show will be developed in an even more visible and enhanced manner.

“The offspring” of T.Gold, the world’s most highly awaited event for machinery, technology and innovation in the sector’s various industries and which is staged every year at Vicenzaoro January, T.Evolution will aim at those goldsmith workshops and jewelry stores/retailers that intend to offer their clientele a prime service (instruments for analysis, 3D printing and so on).

The exhibition area will be hosted in a purpose-built section inside the Vicenza Exhibition Centre (Hall 2.2), with exhibiting companies from the main Italian gold districts (Vicenza, Valenza, Arezzo, Naples).

There will be four goods sectors covering the entire production cycle: 3D printing, workshop tools, workbench equipment and, lastly, services and products for jewelry engineering.

And it will not just be an exhibition. T.Evolution will also include a full program of workshops and technical seminars with the most qualified experts, with CPV- Centro Produttività Veneto as the technical Partner and another two top partners, AFEMO, the Italian Association that groups together leading machinery and technology manufacturers for the jewelry sector, and Federpreziosi, the National Federation of Companies operating within the sector.

With T.Evolution, Vicenzaoro makes room for the most advanced innovations in the industry and meets exhibitors’ and traders’ extremely high demand for continuity throughout the year in terms of machinery and technologies: in predominantly industrial terms, with the event in January, and with focus on gold and jewelry workshops at the September edition.

At T.Evolution September 2019 leading companies known for their dynamism and innovation will be exhibiting.

These include:

  • Sisma, globally renowned for designing and manufacturing specialized machinery for the automatic production of gold chain, hallmarking, welding, cutting, engraving and additive manufacturing.
  • High-tech solutions from 3D printing to software and materials for the jewelry sector and fashion accessories come from DWS, for example, the patent for 3D printing clusters for lost wax casting in high resolution to provide an innovative and totally digital work flow.
  • FOV BY Legor will be presenting a selection of products for modeling, micro-casting or wax casting, for the mechanical moulding of laminates or metal profiles using mainly manual equipment, for workbench procedures and manual or mechanical finishing.
  • Kalman Hafner Digital Solutions, a German company from the Pforzheim district, will be presenting its latest creation: Precision Legend 1.0, a 3D LCD printer with a special software purposefully designed for the jewelry industry.
  • OBE Italia, part of the German Group OBE Gmbh (a world leader in the production of precision components in the eyewear sector) which has extended its activity range to other sectors such as jewelry and watch-making.

For further information, refer to the website.

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