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Forevermark Launches Forevermark Tribute Collection for Holiday Season

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(Press Release) STAMFORD, CT – Forevermark has launched The Forevermark Tribute Collection, and its accompanying advertising campaign for the 2017 holiday season. The Forevermark Tribute Collection celebrates and pays tribute to the unique qualities and characteristics of a woman. Each Forevermark diamond featured in the multi-diamond designs is representative of a woman’s multi-dimensional personality.INSTORE ForevermarkTributeCollection

President of Forevermark US Charles Stanley explains, “With The Forevermark Tribute Collection, we are celebrating the evolving cultural landscape and heralding women for their depth and complexity. While symbolic of love, Forevermark diamonds can also represent an individual’s character, growth and personal journey. It’s time to tell her story.”

The collection is comprised of an assortment of layered pendants, stackable rings and drop earrings available in varying sizes starting from 0.10 carats as well as a variety of diamond shapes set in 18k white, yellow and rose gold. The pieces can be harmoniously stacked or layered to pay tribute to the individual characteristics, style and personality of the woman wearing them.

In conjunction with the Forevermark Tribute Collection, a multifaceted marketing campaign will drive consumers in-store with the emotional, call-to-action concept celebrating a woman’s unique attributes and personal achievements.

Comprised of a television commercial, print, digital and social creative, the campaign will motivate gift giving not only between couples, but also between generations, sisters, friends, and for self-purchase. INSTORE ForevermarkTribute2

Directed by Hugo Stenson, the commercial was filmed on location in Toronto, Ontario, and features a cover of the Fatboy Slim song “Praise You.” The commercial debuts nationally on November 6th during ABC’s Dancing with the Stars, followed by CBS’s Scorpion, with :30 and :15 second spots on network prime stations including ABC, CBS, and NBC, as well as on numerous male-targeted cable networks such as ESPN, NFL Network, Discovery, Science, Velocity, History, as well as during Sunday NFL Football and in Screenvision network of cinemas nationwide.

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The Forevermark Tribute Collection print campaign featuring both lifestyle and product creative will run starting in November issues throughout Q4 in publications targeting affluent male and female consumers such as Glamour, W Magazine, Conde Nast Traveler, Esquire, Wired and Sports Illustrated.

Digitally, The Forevermark Tribute campaign launched on October 11th and will run through Christmas including paid search, paid social media, and on targeted networks, and mobile and premium websites such as Who What Wear, BBC, Bloomberg, The Atlantic, Washington Post, YouTube. Goop, ESPN, and Pandora.

The Forevermark Tribute Collection is now available in participating Forevermark jewelers throughout the country listed here. Partnership advertising materials, as well as in-store support for The Forevermark Tribute Collection will be available to all participating authorized Forevermark jewelers.

The Forevermark Tribute Collection and accompanying campaign launch on the heels of the De Beers Group’s announcement made last month partnering with UN Women to empower women in its diamond producing countries, across its businesses and in its marketing campaigns.

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Brooklyn Jewelers Launches Newest Line

It’s called “Neighborhoods Collection”.

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(PRESS RELEASE) BROOKLYN, NY – Brooklyn Jewelers announces the official launch of its newest line, the new “Neighborhoods Collection”. Taking inspiration from the art and fashion trends of Brooklyn, this collection is designed with millennials in mind. All of our jewelry is available in castings with select styles offered finished (in white, yellow, rose, 14K, 18K, palladium, and platinum).

For more information, contact: info@brooklynjewelers.com or call (718) 534-4408

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Check out our website: brooklynjewelers.com

We are also on Facebook and Instagram: @brooklynjewelers

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Press Releases

David Sexton of Jewelers Mutual Group Retires

He retires after 39 years with Jewelers Mutual.

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David Sexton

(PRESS RELEASE) NEENAH, WI – Earlier this week, Jewelers Mutual Group announced the retirement of longtime vice president of Loss Prevention and Consulting, David Sexton, CPCU.

Sexton began his association with Jewelers Mutual in 1980 as an Underwriting Assistant and enhanced his career through roles in commercial lines customer service, CL underwriting, and specialty account management, becoming vice president of Loss Prevention and Consulting in 2004.

In this critical loss prevention leadership role, Sexton was responsible for the development, recommendation and implementation of Jewelers Mutual’s loss prevention policy. He is credited with building key relationships between Jewelers Mutual with the jewelry, alarm, and law enforcement communities, to effectively promote comprehensive loss prevention strategies to reduce jewelry exposures to loss.

“It was never about me, it was always about us,” Sexton said.

Sexton will officially retire from Jewelers Mutual on December 31, 2019, however he plans to remain involved with the company for the foreseeable future through engagement with Jewelers Mutual associates, jewelry associations at industry events, and collaborations with agents/brokers. He will continue to work with the Jewelers Mutual executive team to ensure key relationships and partnerships he has helped forge remain strong.

“I will always treasure the relationships I have made during my association with Jewelers Mutual,” Sexton said. “My retirement is not an end, but rather a beginning. The leadership of Jewelers Mutual has a clear path for continuing our vital loss prevention mission to provide innovative risk management solutions for the industry we serve, not just insurance.”

Sexton, a member of the 24 Karat Club of New York, currently serves on the Board of Directors for the Jewelers’ Security Alliance, a nonprofit association devoted to reducing crimes against the jewelry industry, as well as the Canadian Jewellers Association. In 2016, Sexton was the recipient of the Jewelers’ Security Alliance Industry Service Award and in 2018 he received the American Gem Society’s John J. Kennedy Law Enforcement Award.

Sexton has served on the Underwriters Laboratories (UL) Security Systems Council, formerly known as the Burglary Protection Council, since 1994 and also serves as a corporate member of UL in the insurance category. He served on the Central Station Alarm Association’s Insurance Liaison Committee, which assisted in the development of the Underwriters Laboratories (UL) burglar alarm modular certificate program and remains active on several UL/ULC Standard Technical Panels through which UL/ULC develops and maintain their standards for safety.

“You’re known by the company you keep,” Sexton said. “It’s all about the people. Working with people to help them solve their risk management challenges has really been the most rewarding aspect of my insurance career.”

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CIBJO Releases Ethics Special Report, Examines International Frameworks and Proper Disclosure

International conventions increasing with which members of the jewelry industry are expected to comply.

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(PRESS RELEASE) MILAN, ITALY — With fewer than five weeks to go to the opening of the 2019 CIBJO Congress in Manama, Bahrain, on November 18, 2019, the sixth of the CIBJO commissions’ Special Reports has been released. Prepared by the CIBJO Ethics Commission, headed by Tiffany Stevens, it covers a variety of topics, including the increasing number of international conventions with which members of the jewelry industry are expected to comply, and recommended processes of disclosure.

“Responsible business standards being applied in the jewelry industry are meshing further and further with those used internationally, and with frameworks that govern other industries around the globe. It is important that jewelry industry companies fully understand their responsibilities under these complex sets of expectations, and they communicate them effectively and directly with their supply-chain partners and ultimately the consumer,” Ms. Steven writes.

“A few key systems to keep in mind include the OECD frameworks, with special attention to the organization’s Due Diligence Guidance for Responsible Supply Chains of Minerals from Conflict Affected and High-Risk Areas, the UN Sustainable Development Goals, the FTC Jewelry Guides in the United States, ISO standards, the World Diamond Council System of Warranties, and the perhaps-evolving definition of “conflict” under the Kimberly Process,” she continues.

Government scrutiny of the jewelry supply chain’s adherence to ethical business practices is becoming increasingly common, the CIBJO Ethics Commission President notes, citing a recent meeting of jewelry industry leaders with officials of the U.S. State Department, where the industry was counseled to abide with standards for managing risks to women in the minerals, responsible sourcing and jewelry supply chain, as well as complying with Anti-Money Laundering and other measures to prevent malign activity.

Noting that it is the consumers’ right to know how the how their jewelry and its components affected the environment and the lives of people as it journeyed along the supply chain, she states that being forthright, fully descriptive and making all disclosures clear and easy to understand is imperative.

“When seen globally, we have at our disposal an amazingly complex system of frameworks, definitions and semantics,” Ms. Stevens writes. “But as a trade we should aim for the simplest, most direct forms possible when communicating with consumers, and these should be standard in the sales representative’s in-store pitch to a potential customer, on invoices, on social media and online – wherever products are bought and sold.”

To download a full copy of the CIBJO Ethics Commission’s special report, click here.

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