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If you’re holding private sales and they’re not working as well as you’d like, marketing specialist Jim Ackerman says its time to change up your marketing.

Most jewelers promote these events via Facebook, email and postcards. But you might want to ditch the postcards, he says.

In the video below, Ackerman shows how one jeweler achieved a superb 12 percent response rate using a well-crafted two-page letter. As a result, the store did $80,000 of business in two days.


Forget Postcards … This Jeweler’s 2-Page Letter Brought $80K in Business

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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