Connect with us
mm

Published

on

If you’re holding private sales and they’re not working as well as you’d like, marketing specialist Jim Ackerman says its time to change up your marketing.

Most jewelers promote these events via Facebook, email and postcards. But you might want to ditch the postcards, he says.

In the video below, Ackerman shows how one jeweler achieved a superb 12 percent response rate using a well-crafted two-page letter. As a result, the store did $80,000 of business in two days.


Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at jimack@ascendmarketing.com.

Advertisement

SPONSORED VIDEO

Gene the Jeweler

When Gene the Jeweler Speaks, His Employees Listen

In this episode of Jimmy DeGroot’s Gene the Jeweler series, Gene has a simple request for his employees. The good news is that they follow his instructions. The bad news is that they follow a bit too literally.

Promoted Headlines

Jim Ackerman

Video: Jim Ackerman on Why Your Digital Marketing Doesn’t Work Like the Experts Say It Should

Jim offers pointers for maximizing the effectiveness of your marketing.

mm

Published

on

FOR THE PAST 10 years or so, you’ve probably been hearing experts talk about digital marketing as if it would be a panacea for jewelers, says marketing specialist Jim Ackerman.

But for most jewelers, it hasn’t worked out that way.

In today’s video, Ackerman explains why. And he offers tips on how to maximize the effectiveness of your marketing efforts.

Watch the video



Continue Reading

Jim Ackerman

Video: Take Advantage of These Tools to Improve Your Digital Marketing

Very few people are using them.

mm

Published

on

TESTING AND TRACKING your digital advertising campaigns can make a big difference in your results over time, says marketing specialist Jim Ackerman.

But not many people take advantage of the robust tools that are available for doing so.

In today’s video, Ackerman explains what you should be doing.

Watch the video:


Continue Reading

Jim Ackerman

Video: Why Your Social Media Ads Don’t Get Results

And what to do about it.

mm

Published

on

MANY JEWELERS TRY social media advertising and then wonder why they don’t get results, says marketing specialist Jim Ackerman.

In today’s video, Ackerman explains a common reason for the phenomenon. He also suggests some ways to fix the problem and start achieving your marketing goals.

Watch the video:


Continue Reading

Most Popular