Brainstorms

Forget Santa — Here’s the Character You Want at Your Store’s Photo Op

His heart is two sizes too small.

Published

4 years ago

October 21, 2019

INSTORE Staff

Forget Santa — Here’s the Character You Want at Your Store’s Photo Op

He’s misanthropic, mean-tempered, has a heart that is “two sizes too small” and is avocado green to boot. But kids can’t get enough of the Grinch. That’s what pet store The Green Spot discovered when they invited clients to bring their kids (and pets) in to take pictures with the Dr. Seuss character on Small Business Saturday. “It wasn’t until we started doing the event that we realized how much people loved the Grinch,” says Green Spot co-owner Jessica Ellis. The Grinch’s presence and special offers produced sales about 25 percent higher than the typical Saturday, Ellis reports, while The Green Spot also received a boost of attention from local TV news coverage. Getting dressed up for a Christmas event? Go green.

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”