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Forget Stretch Goals — Set Targets Your Staff Can Only Reach by Redefining How They Work

The idea is to have them totally rethink the way they do things.

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Forget Stretch Goals — Set Targets Your Staff Can Only Reach by Redefining How They Work

2022 is here, and with it, normalcy. We hope. That means setting targets for a fairly regular year and then hoping your staff can just beat them. Or giving your people “5 percent stretch goals” and seeing if, through extra hard work and efficiency, they can attain them. But what if you told them to improve their performance in a certain area by 30 percent? Then no longer will the same old approach, no matter how much harder they work, be effective. They would have to totally rethink how they go about hitting their numbers. And that’s the idea: To kickstart innovative thinking, you have to first destroy the old ways of doing things.

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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