Brainstorms

Forget Stretch Goals — Set Targets Your Staff Can Only Reach by Redefining How They Work

The idea is to have them totally rethink the way they do things.

Published

2 years ago

December 15, 2021

INSTORE Staff Instore January 2022 Issue

Forget Stretch Goals — Set Targets Your Staff Can Only Reach by Redefining How They Work

2022 is here, and with it, normalcy. We hope. That means setting targets for a fairly regular year and then hoping your staff can just beat them. Or giving your people “5 percent stretch goals” and seeing if, through extra hard work and efficiency, they can attain them. But what if you told them to improve their performance in a certain area by 30 percent? Then no longer will the same old approach, no matter how much harder they work, be effective. They would have to totally rethink how they go about hitting their numbers. And that’s the idea: To kickstart innovative thinking, you have to first destroy the old ways of doing things.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”