Connect with us

Press Releases

Former LVMH And Richemont Brand President Joins Lark & Berry

The appointment is effective immediately.

mm

Published

on

(PRESS RELEASE) NEW YORK — After a long career managing sales, marketing and brand leadership needs for luxury brands and having spent around 12 combined years as U.S.-based lead of Ralph Lauren Watches and Jewelry, Zenith Watch Corp. and Ferragamo Timepieces, Paul Ziff is setting his sights on a new, young company with aim to disrupt.

Effective immediately, Ziff joins Lark & Berry as North American brand president. In just a little over a year, London brand Lark & Berry has had all the luxury industry’s eyes in Europe on them as they continue to change consumer perception of where we should be getting our diamonds. Lark & Berry jewelry, exclusively created with cultured diamonds and stones (also known as lab-grown diamonds), eliminates the need for diamond mining, making cultured diamonds the far more environmentally responsible option.

Maximizing Your Business Potential Is Easier Than Ever With the Zing™ Platform by Jewelers Mutual® Group
Podcasts

Maximizing Your Business Potential Is Easier Than Ever With the Zing™ Platform by Jewelers Mutual® Group

Find Out Why So Many American Jewelers Are Loving Thai Jewelry (and Gemstones)
Sponsored Podcasts

Find Out Why So Many American Jewelers Are Loving Thai Jewelry (and Gemstones)

Podcast: New Jewelry Store Owner Wilson Lin on Why He’s Opening This Year, of All Years
JimmyCast

Podcast: New Jewelry Store Owner Wilson Lin on Why He’s Opening This Year, of All Years

Along with its flagship brick-and-mortar in London, Lark & Berry jewelry has been available worldwide online since its launch and its newly hired North American brand president can’t wait to increase the size of splash that Lark & Berry is making on his side of the pond.

“I am very excited to join the Lark & Berry team and launch this fresh, new concept in North America,” Ziff said of his new position. “It’s such a rare and unique brand that captures the spirit of innovation by offering an alternative choice in a traditional industry. I feel confident that the time is right, and the market will be very receptive.”

After completing his education at the University of Maryland, Ziff fell in love with luxury during his stellar service as salesman of the year at the prestigious Concord Watch Company — a title he won each of his first two years in service. Ziff was then made the youngest sales manager in the company’s history. Later in his career, Ziff launched Chopard jewelry in North America by establishing a strong network of retail partners at a time when branded jewelry was seen as disrupting.

To Lark & Berry, Ziff brings a wealth of experience marketing fine watches and jewelry. He’s gained a deep insight into the world of luxury and the ever-evolving expectations of luxury consumers.

Advertisement

“We’re very excited to have Paul on board,” said Lark & Berry founder Laura Chavez. “I was thrilled to learn that after having worked so long for the most established luxury brands in the world, Paul was eager to take a chance on Lark & Berry. He knows we’re a young company taking a big chance by doing diamonds differently than everyone else on the market, and he loves that about us.”

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular