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Found in Only One Location on Earth, Tanzanite Celebrates Its 50th Anniversary

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It was the ‘gem of the 20th century.’

It was exactly 50 years ago when a prospector named Manuel d’Souza got his first look at a cluster of intense blue crystals that had been discovered by a Maasai tribesman in the foothills of Mount Kilimanjaro in Tanzania.INSTORE tanzanite50 1

Tanzanite crystals.Credit: Rob Lavinsky, iRocks.com – CC-BY-SA-3.0 [CC BY-SA 3.0], via Wikimedia Commons.

At first glance, the crystals appeared to be sapphires. But a hardness test quickly ruled that out.

According to one published account, the somewhat perplexed prospector checked the characteristics of his samples against a resource guide and narrowed down the possibilities. Might they be olivine, or dumortierite, or cordierite or zoisite? The prospector took his best guess and registered an “olivine” claim with the Tanzanian government in the summer of 1967.INSTORE tanzanite50 2

Tanzanite jewelry. Credit: Mark Schneider (Award collection from Mark Schneider) [CC BY-SA 3.0], via Wikimedia Commons.

Later, the Gemological Institute of America revealed that the stones were, in fact, a never-before-seen variation of zoisite. To this day, a 2km by 4km area in Tanzania is the only place on the earth where this type of zoisite can be found.

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The gorgeous blue mineral quickly caught the attention of Tiffany & Co., which wanted to feature the gemstone in a broad-based advertising campaign. The only problem was that the name “zoisite” sounded very much like “suicide,” and that wouldn’t do. So, the marketing team at Tiffany decided to promote the gems as “tanzanite,” a name that would honor its country of origin.

Tiffany’s marketing campaign earned tanzanite the noble title of “gem of the 20th century” and, in 2002, the American Gem Trade Association added tanzanite to the jewelry industry’s official birthstone list. Tanzanite joined turquoise and zircon as the official birthstones for December.

The most valuable tanzanite gemstones display a deep sapphire blue color with highlights of intense violet. The Smithsonian’s website explains that tanzanite exhibits the optical phenomenon of pleochroism, appearing intense blue, violet or red, depending on the direction through which the crystal is viewed.

Tanzanite rates a 6.5 to 7 on the Mohs hardness scale. By comparison, diamond rates a 10 and sapphire rates a 9.

A Maasai folktale recounts how tanzanite came to be. Once upon a time, the story goes, lightning struck the foothills of Mount Kilimanjaro, scorching the land. In the aftermath, a spectacular blue crystal was left shimmering in the ashes.
Tanzanite continues to shimmer in jewelry stores around the world as it celebrates its 50th anniversary.

 

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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Found in Only One Location on Earth, Tanzanite Celebrates Its 50th Anniversary

mm

Published

on

It was the ‘gem of the 20th century.’

It was exactly 50 years ago when a prospector named Manuel d’Souza got his first look at a cluster of intense blue crystals that had been discovered by a Maasai tribesman in the foothills of Mount Kilimanjaro in Tanzania.INSTORE tanzanite50 1

Tanzanite crystals.Credit: Rob Lavinsky, iRocks.com – CC-BY-SA-3.0 [CC BY-SA 3.0], via Wikimedia Commons.

At first glance, the crystals appeared to be sapphires. But a hardness test quickly ruled that out.

According to one published account, the somewhat perplexed prospector checked the characteristics of his samples against a resource guide and narrowed down the possibilities. Might they be olivine, or dumortierite, or cordierite or zoisite? The prospector took his best guess and registered an “olivine” claim with the Tanzanian government in the summer of 1967.INSTORE tanzanite50 2

Tanzanite jewelry. Credit: Mark Schneider (Award collection from Mark Schneider) [CC BY-SA 3.0], via Wikimedia Commons.

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Later, the Gemological Institute of America revealed that the stones were, in fact, a never-before-seen variation of zoisite. To this day, a 2km by 4km area in Tanzania is the only place on the earth where this type of zoisite can be found.

The gorgeous blue mineral quickly caught the attention of Tiffany & Co., which wanted to feature the gemstone in a broad-based advertising campaign. The only problem was that the name “zoisite” sounded very much like “suicide,” and that wouldn’t do. So, the marketing team at Tiffany decided to promote the gems as “tanzanite,” a name that would honor its country of origin.

Tiffany’s marketing campaign earned tanzanite the noble title of “gem of the 20th century” and, in 2002, the American Gem Trade Association added tanzanite to the jewelry industry’s official birthstone list. Tanzanite joined turquoise and zircon as the official birthstones for December.

The most valuable tanzanite gemstones display a deep sapphire blue color with highlights of intense violet. The Smithsonian’s website explains that tanzanite exhibits the optical phenomenon of pleochroism, appearing intense blue, violet or red, depending on the direction through which the crystal is viewed.

Tanzanite rates a 6.5 to 7 on the Mohs hardness scale. By comparison, diamond rates a 10 and sapphire rates a 9.

A Maasai folktale recounts how tanzanite came to be. Once upon a time, the story goes, lightning struck the foothills of Mount Kilimanjaro, scorching the land. In the aftermath, a spectacular blue crystal was left shimmering in the ashes.
Tanzanite continues to shimmer in jewelry stores around the world as it celebrates its 50th anniversary.

Advertisement

 

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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