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Customer Types

Four Jewels for the Customer Who Loves All Things Glittery

She loves jewelry that shines as brightly as her spirit.

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WHEN IT COMES TO SPARKLE, The Glitter Gal believes that more is more! She expresses her inner light through her shimmering accessories. Her jewelry glistens whether in sunlight or candlelight. She has a positive energy that radiates. All eyes are on her!


1. Little H

When the Glitter Gal does pearls, she likes them with a little added flair. A lustrous pearl lined with glimmering diamond baguettes and a diamond-covered band fill the bill.

White South Sea baroque pearl sliced and lined with mixed shaped diamonds (2.46 TCW) set on 14K white gold ring.

$10,125

littlehjewelry.com

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2. Roule & Co.

The gemstones in this pendant are free to move around and shine from every angle, which allows the Glitter Gal to sparkle every time she moves.

18K white gold pendant with approximately 32 carats of loose white sapphires with diamond details (0.20 TCW) on 30-inch chain.

$10,500

rouleandcompany.com


3. Dana Kellin

Glamorous, glittering jewels don’t have to include diamonds. These beautifully woven gold and Swarovski crystal drops are sure to dazzle, and at an affordable price to boot.

Deva earrings with gold fill and Swarovski crystals.

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$865

danakellin.com


4. ILA Collection

This radiant rose-cut diamond is surrounded by even more diamonds. The Glitter Gal won’t need the Kira Kira app to make this ring sparkle!

Gallagher ring in 14K yellow gold and diamond face (0.90 TCW) with center rose-cut diamond.

$2,860

ilacollection.com

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Liz Kantner is an independent jewelry consultant. Visit her website at lizkantner.com.

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When It’s Time for Something New, Call Wilkerson

Fifty-four years is a long time to stay in one place. So, when Cindy Skatell-Dacus, owner of Skatell’s Custom Jewelers in Greenville, SC decided to move on to life’s next adventure, she called Wilkerson. “I’d seen their ads in the trade magazines for years,’ she says, before hiring them to run her store’s GOB sale. It was such a great experience, Skatell-Dacus says it didn’t even seem like a sale was taking place. Does she have some advice for others thinking of a liquidation or GOB sale? Three words, she says: “Wilkerson. Wilkerson. Wilkerson.”

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Customer Types

This Fierce Female Client Type Wants Jewelry As Powerful As She Is

Jewelry with meaning resonates particularly strongly with her.

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WITH 2018 BEING NAMED “Year of the Woman” and 2019 headed on a similar path, empowering jewelry has remained a strong trend. The Fierce Femme puts her jewelry on like armor every morning, and each piece makes her feel strong and protected. She is drawn to statement pieces that hold deeper meanings, pieces that she can connect with and pair with her daily wardrobe.

1. Lindley Gray

There is something powerful about a pinky ring: it’s a small piece of jewelry that makes a big statement. This signet ring includes a black spinel, which is said to repel negative energy. When worn with the point of the triangle facing down, it symbolizes feminine energy.

$1,800

Foundation signet ring in 18K yellow gold featuring custom cut black spinel trillion.

lindleygray.com

2. Linda Hoj

This sword necklace was inspired by the designer’s daughter and signifies power, strength, protection and action. The Fierce Femme is drawn to this meaningful story; she knows that this piece will be a daily reminder that anything is possible.

$1,320

Dark Sister necklace in blackened sterling silver and 22K yellow gold with rubies.

lindahoj.com

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3. Imperfect Grace

Bold, gold hoop earrings are in, thanks to congresswoman Alexandria Ocasio-Cortez. They are an empowering yet classic addition to any outfit, including a power suit.

$1,380

14K yellow gold textured hoop earrings.

imperfectgrace.co

4. Cleopatra’s Bling

Our Fierce Femme loves a special talisman, and this ring fits the bill. It features the fearsome face of the Gorgoneion, which has been used as a protective symbol for centuries. It was worn as a protective amulet by the goddess Athena to ward off evil.

$992

Gorgoneion ring in 18K yellow gold with pink sapphires.

cleopatrasbling.com

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Customer Types

When It Comes to This Customer Type’s Jewelry, She Always Gets Lucky

See what styles to pick for customers who believe in astrology and other talismans.

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THE FORTUNE TELLER is a woman who believes in the power of her talismanic jewelry. She loves past inspiration but prefers to wear symbolic pieces from modern designers and think about the next chapter in her life. She values love, luck and protection, and she appreciates charms that hold deep meaning in these areas. She is fearless about mixing metals, colors and medallions together as long as they are significant to her.

1. Foundrae

For the Fortune Teller, a charm bracelet reflects where she has been and how she is moving forward in her life. She wears the lion medallion for strength, the dream star, arrow and triangle for “actualizing her dreams,” the scarab for protection and the karma medallion to send out positive energy into the world.

Foundrae extended clip chain with four 20mm medallions with diamond accents, all in 18K yellow gold.

Price on request

foundrae.com

2. Dru Jewelry

The Fortune Teller prefers to wear two or more luck-filled totems at a time. Like the late Aretha Franklin, she commands respect in all aspects, and especially in love.

14K yellow gold R.E.S.P.E.C.T. pendant with modern acrostic touches of the letter of each gem spelling out “respect” as well.

$1,365

drujewelry.com

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3. Retrouvai

Signet rings have provided meaning throughout history, from family crests and seals that were used to sign important documents to motifs that related one’s hobbies. The Fortune Teller is enamored of contemporary signet rings that are relevant in modern times and to her on a personal level. This one with a lion signifies “fearlessness and being extraordinary.”
14K yellow gold Grandfather Fantasy signet ring.

$2,420

retrouvai.com

4. Julie Lamb

Our Fortune Teller doesn’t need words or motifs to feel like she is wearing a talisman. Shapes can also signify meaning, and this ring represents the “Superwoman” she is and what makes her shine.

14K gold and diamond Metropolis Power Charm ring with custom cut colored gemstones and diamond pavé band in three different versions: rhodolite garnet in rose gold, iolite in white gold and green tourmaline in yellow gold.

$1,795-$2,250

julielambny.com

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Customer Types

This Customer Type Loves Layering Her Jewelry

Some jewelry is meant to be stacked, and she knows just how to style it.

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Piling on pieces of jewelry doesn’t come from the thought that “more is more”; it’s a way for the wearer to further personalize her look. This client adds pieces to her stack often. Give the Layered Lover time to try things on so that she can find the perfect addition to her daily jewelry.


1. Jennie Kwon

These sweet stud earrings would be a perfect option for The Layered Lover’s collection. She is fully on board with the multiple piercings trend and enjoys creating new earring looks.

Earring with princess cut emerald and green, pink and blue sapphire; stud earring with emerald and five colored sapphires.

$295 and $315

jenniekwondesigns.com


2. Sia Taylor

This necklace can be worn multiple ways to create the look of layers; it also sits nicely with other pendant necklaces. The Layered Lover will ask about the chain length to make sure it works perfectly with her stack.

16-inch necklace in oxidized sterling silver with 18K yellow gold dots.

$748

siataylor.com


3. Diana Mitchell

One bracelet is just not enough for The Layered Lover: she’s been curating her “arm party” since before that was a popular hashtag. These Diana Mitchell bracelets stack beautifully with each other and would work with other bracelets as well!

Carved 18K yellow gold cuffs with rose cut diamonds (0.25 TCW).

$2,760 for both

dianamitchell.com


4. Wwake

Wwake designs rings that are meant to be stacked. Each ring alone is delicate, but when paired together, they create a bold and personalized look, ideal for The Layered Lover.

14K yellow gold ring with emeralds (0.21 TCW); 14K yellow gold ring with three brilliant diamonds (0.09 TCW).

$1,300 and $545

wwake.com

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