That's Life

Fourth-Generation Jeweler in Alabama Sees Value in the Unique

Joseph Denaburg says individualism is the only trend in jewelry worth.

Published

4 months ago

August 20, 2025

INSTORE Staff Instore August 2025 Issue

Joseph Denaburg
Levy’s Fine Jewelry, Birmingham, AL

Joseph Denaburg is the marketing director and digital strategist at Levy’s Fine Jewelry. He earned a degree in accounting from the University of Alabama and has completed courses at the GIA as he works toward a graduate gemologist certificate. He represents the fourth generation of his family to work at Levy’s, which was founded by his namesake and great-grandfather, Joe Denaburg, a pawn shop owner and wrestling promoter. “I don’t believe in the concept of trends,” Joseph says. “The only real trend today is individualism. The way that a piece makes you feel and the energy your body radiates is what makes it pretty. The way a style meshes with someone’s personality is what makes it attractive. That matters the most.”

Related Topics: Featured jewelry stores in Alabama

INSTORE Staff

Since launching in 2002, INSTORE has won 89 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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