Press Releases

Frederick Goldman Hires General Manager for Independent Jeweler Channel

She has over 20 years of experience in the watch industry.

Published

3 years ago

November 17, 2020

INSTORE Staff

Lauren Calmas

(PRESS RELEASE) SECAUCUS, NJ — Lauren Calmas joins Frederick Goldman, Inc. as the newly appointed senior VP, general manager of the independent jeweler channel of business. With over 20 years of experience in the watch industry, Lauren is a passionate sales and marketing leader with a proven track record of building businesses by meeting both consumer and customer needs with brand, product and business solutions.

Most recently, Lauren served as co-founder and chief marketing officer of TROVERIE, the luxury watch industry’s first brand-authorized ecommerce platform incorporating 70+ leading independent jewelers. Prior to her venture with TROVERIE, Lauren held a diverse range of marketing and business roles at Geneva Watch Group and Movado Group Inc.

In her new position, Lauren will lead the company’s independent business channel while growing the newly created B2B business for small e-commerce sellers. She will be responsible for the go-to-market strategy and all marketing and sales activities in the channel. Lauren will report directly to Jonathan Goldman, CEO.

“We are extremely fortunate to retain Lauren to lead the strategy for our independent segment of the business,” said Jonathan Goldman, chairman and CEO of Frederick Goldman, Inc. “Lauren brings a vast amount experience and will be a key driver as we look to root deeper within our accounts. One of our top priorities is to ensure that we offer our independent jeweler partners the very best in terms of service, product and marketing services. Adding Lauren to the team will allow us to further enhance our go-to-market strategy, and significantly enhance the value we provide to FGI’s retail customers.”

For more information please contact Natalie Engravido at nengravido@fgoldman.com.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”