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Frederick Goldman Hires General Manager for Independent Jeweler Channel

She has over 20 years of experience in the watch industry.

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 Lauren Calmas

Lauren Calmas

(PRESS RELEASE) SECAUCUS, NJ — Lauren Calmas joins Frederick Goldman, Inc. as the newly appointed senior VP, general manager of the independent jeweler channel of business. With over 20 years of experience in the watch industry, Lauren is a passionate sales and marketing leader with a proven track record of building businesses by meeting both consumer and customer needs with brand, product and business solutions.

Most recently, Lauren served as co-founder and chief marketing officer of TROVERIE, the luxury watch industry’s first brand-authorized ecommerce platform incorporating 70+ leading independent jewelers. Prior to her venture with TROVERIE, Lauren held a diverse range of marketing and business roles at Geneva Watch Group and Movado Group Inc.

In her new position, Lauren will lead the company’s independent business channel while growing the newly created B2B business for small e-commerce sellers. She will be responsible for the go-to-market strategy and all marketing and sales activities in the channel. Lauren will report directly to Jonathan Goldman, CEO.

“We are extremely fortunate to retain Lauren to lead the strategy for our independent segment of the business,” said Jonathan Goldman, chairman and CEO of Frederick Goldman, Inc. “Lauren brings a vast amount experience and will be a key driver as we look to root deeper within our accounts. One of our top priorities is to ensure that we offer our independent jeweler partners the very best in terms of service, product and marketing services. Adding Lauren to the team will allow us to further enhance our go-to-market strategy, and significantly enhance the value we provide to FGI’s retail customers.”

For more information please contact Natalie Engravido at nengravido@fgoldman.com.

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Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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