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David Squires

Fresh Print



New look, new features … it’s instore 4.0

THE NEW YEAR HAS BEGUN, and like you, we’re chomping at the bit to shake things up in our business ? with the goal of doing everything just a little bit better (at the very least) than we did in 2004.  

In that spirit, as we launch our fourth year of publication, we proudly unveil our new look ? what we here call Instore 4.0. There’s some cosmetic changes that we think will make the magazine an easier, more exciting read. And, more importantly, we?ve added a bunch of valuable new editorial tools for you (with more arriving in the next few months). Some highlights: 

Benchmarks. Get inspired each month by the best marketing materials and business behaviors from retailers around the country. This month?s just-in-time focus: Best Valentine?s Day print advertisements.  

Style Guide. Rising trends and jewelry customers are drooling over ? as selected by fashion experts and style-savvy retailers.  

Manager’s To-Do List. Your monthly store management calendar.  


New Arrivals. We’ve added pages to our product coverage ? and started breaking down products by price points to make it easier for you to find that perfect new addition to your inventory.  

Hope you enjoy the new features. Let’s hear your feedback!  

Wishing you the very best business …
David Squires  
Executive Editor and Associate Publisher  
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Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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