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New look, new features … it’s instore 4.0

THE NEW YEAR HAS BEGUN, and like you, we’re chomping at the bit to shake things up in our business ? with the goal of doing everything just a little bit better (at the very least) than we did in 2004.  

In that spirit, as we launch our fourth year of publication, we proudly unveil our new look ? what we here call Instore 4.0. There’s some cosmetic changes that we think will make the magazine an easier, more exciting read. And, more importantly, we?ve added a bunch of valuable new editorial tools for you (with more arriving in the next few months). Some highlights: 

Benchmarks. Get inspired each month by the best marketing materials and business behaviors from retailers around the country. This month?s just-in-time focus: Best Valentine?s Day print advertisements.  

Style Guide. Rising trends and jewelry customers are drooling over ? as selected by fashion experts and style-savvy retailers.  

Manager’s To-Do List. Your monthly store management calendar.  

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New Arrivals. We’ve added pages to our product coverage ? and started breaking down products by price points to make it easier for you to find that perfect new addition to your inventory.  

Hope you enjoy the new features. Let’s hear your feedback!  

Wishing you the very best business …
David Squires  
Executive Editor and Associate Publisher  
(Click here

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

Fresh Print

Published

on

New look, new features … it’s instore 4.0

THE NEW YEAR HAS BEGUN, and like you, we’re chomping at the bit to shake things up in our business ? with the goal of doing everything just a little bit better (at the very least) than we did in 2004.  

In that spirit, as we launch our fourth year of publication, we proudly unveil our new look ? what we here call Instore 4.0. There’s some cosmetic changes that we think will make the magazine an easier, more exciting read. And, more importantly, we?ve added a bunch of valuable new editorial tools for you (with more arriving in the next few months). Some highlights: 

Benchmarks. Get inspired each month by the best marketing materials and business behaviors from retailers around the country. This month?s just-in-time focus: Best Valentine?s Day print advertisements.  

Style Guide. Rising trends and jewelry customers are drooling over ? as selected by fashion experts and style-savvy retailers.  

Advertisement

Manager’s To-Do List. Your monthly store management calendar.  

New Arrivals. We’ve added pages to our product coverage ? and started breaking down products by price points to make it easier for you to find that perfect new addition to your inventory.  

Hope you enjoy the new features. Let’s hear your feedback!  

Wishing you the very best business …
David Squires  
Executive Editor and Associate Publisher  
(Click here

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular