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From Alternative Metal Safety Concerns to Recession Casualties, Your Letters for February

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From Alternative Metal Safety Concerns to Recession Casualties, Your Letters for February

Learning Buddies 

Because of the incredible stories and innovations I read about in your magazine, I am constantly spinning my thoughts around change and new directions. Thank you for putting those ideas in my head and helping me dream! — Susan Eisen, Susan Eisen Fine Jewelry & Watches, El Paso, TX

Your magazine is the most informative magazine in our industry! We use it to teach and to show and train our staff. The surveys are very beneficial. I can’t say enough about what we learn from your magazine. Looking forward to all the issues in 2018.  Newt Starnes, Newton’s Jewelry, Flowood, MS

INSTORE is a great resource to keep current, share ideas and train newbies to our industry. Keep up the great work. We look forward to every issue!!! — Katherine Lesse, Abracadabra Jewelry, Ann Arbor, MI

Safety First

Would love to see an article about alternative metals and the safety implications. We’ve had a lot of customers that don’t know the risks of inexpensive alternative metals, and it feels like it’s something that isn’t talked about within the industry. After talking with our local hospital, which is not equipped to cut off tungsten, cobalt or titanium, we’ve stopped selling them. — Chris Wattsson, Wattsson & Wattsson Jewelers, Marquette, MI

No Worries 

When folks come in and mention not trusting jewelers, we tell them not to worry about that. All the bad ones are gone. If they did not have a rock-solid business, the recession killed them and they are no longer a threat. There is room for all of us: mom-and-pops and the Internet. — Jo Goralski, The Jewelry Mechanic, Oconomowoc, WI

This article originally appeared in the February 2018 edition of INSTORE.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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