THE DIAMOND MARKET has seen some turbulence lately, but there’s no need for despair. Give your customers a reason to fall in love that goes above and beyond the simple fact of this gem’s beauty: Draw their attention to clever settings and meaningful motifs, and use background info to spin stories that capture their imagination. Also, be prepared to answer sourcing questions, because it will come up sooner or later, and evasion might lose you a sale.
(Image above) Diamond jewelry by Hearts on Fire includes VELA French-cut pavé diamond climber earrings available in 18K white, yellow or rose gold, $1,900; VELA solitaire ring available in platinum 18K yellow or rose gold, starting at $2,000; VELA halo ring with diamond band available in platinum and 18K yellow gold, starting at $3,900; and VELA cathedral solitaire ring with diamond band available in platinum and 18K yellow gold, starting at $2,650. For more information, visit heartsonfire.com or contact Gabrielle Grazi, vice-president of sales, at ggrazi@heartsonfire.com. PHOTOGRAPHER: Da Li
Cool Creations
Customers have more options than ever for buying their daily diamonds, so in order to sell staples, you really need to show them something special. The concept of “cool” may be hard to define, but we’re positive that these pieces have it. Their gorgeous geometry, streamlined silhouettes, and extraordinary edginess feel fresh and fun.
Soleil Leon
18K rose gold earrings with diamonds.
ge@soleilleon.com, soleilleon.com
$4,900
Legend Jewelry
14K white gold necklace with pear diamonds (0.98 TCW) and marquise diamonds (0.31 TCW).
(866) 607-3098, legendjewelryinc.com
$6,300
Allison-Kaufman Co.
14K earrings with diamonds (1 TCW).
(800) 800-8908, allisonkaufman.com
$4,332
Sophia By Design
14K yellow gold necklace with diamonds (2.88 TCW).
(215) 629-02607, sophiabydesign.com
$27,334
Kim International
14K yellow gold ring with diamonds (0.33 TCW).
(800) 275-5555, kimint.com
$2,295
Shefi Diamonds
14K yellow gold ring with diamonds (0.50 TCW).
(212) 391-1482, shefidiamonds.com
$3,399
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Sylvie Jewelry
14K yellow and white gold bangle with diamonds (1.09 TCW).
(800) 992-3426, sylviejewelry.com
$4,020
Darling Designs
Soft silhouettes, delicate details, and smile-inducing subject matter mean that all of these diamond finds are feel-good pieces that your customer will be able to reach for to brighten any day. Encourage them to connect with how these cheerful styles make them feel, and they’ll be eager to buy that feeling and take it home with them.
KC Designs
14K yellow gold necklace with black and white diamonds (0.10 TCW).
(800) 552-3790, kcdesignsnyc.com
$875
Akaila Reid
18K white gold stud earrings.
lauren@megamegaprojects.com, akailareid.com
$5,200
Sethi Couture
18K yellow gold necklace with diamonds (1.59 TCW).
(415) 863-1475, sethicouture.com
$16,500
Tanya Farah
18K white gold necklace with diamonds.
kristen@tanyafarah.com, tanyafarah.com
$3,500
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Artistry, Ltd.
14K white gold necklace with diamonds (1.05 TCW).
(847) 674-3250, artistrylimited.com
$4,115
Ostbye
14K yellow gold ring with diamonds (1/6 TCW).
(866) 553-1515, ostbye.com
$999
Emily Kuvin Jewelry
14K yellow gold stud earrings with diamonds (0.49 TCW).
(617) 851-1272, emilykuvin.com
$2,000
