JEWELRY BY INOX includes black onyx and pyrite beads Heishi bracelet, $95; brown jasper and malachite beads Heishi bracelet, $95; mokume gane bronzite and tiger’s eye beads Bushido Virtue bracelet, $294; lab-grown diamond on black IP tungsten carbide hammered ID link bracelet, $295; stainless steel carbon fiber meteorite inlay black leather bracelet, $450; black IP steel meteorite dog tag pendant with box chain, $375; gold IP and meteorite inlay black IP comfort fit ring, $795; flat etched niobium SuperConductor edge black zirconium hammered comfort fit ring, $360; and gold IP stainless steel clear CZ solitaire stud earrings, $15. Visit inox-us.com, email csteam@ inox-us.com or call (203) 803-1481 for more information.
(IMAGE ABOVE): You’re not sleeping on your men’s jewelry selection, are you? This category of bold, solid, satisfyingly weighty designs appeals to both men and customers of any gender who gravitate toward a statement-making androgenous look. Broaden your mental image of the customer who will shop in this section, and you’ll immediately increase your potential for sales. MODEL: Michael Ford PHOTOGRAPHER: Guy Pineda AGENCY: Jewelry Store Marketers.
Dapper Dudes
An ever-increasing number of professional athletes, actors, rappers, and rockstars are wearing jewelry in their daily lives, so there’s no reason for other jewel-curious men to feel shy about doing the same! Whether your browsing bro is a jewelry pro or a newbie contemplating his first purchase, there’s something in
this selection to tempt him.
Mortiz Glik
Sterling silver and 18K gold necklace with black diamonds (2.34 TCW) in kaleidoscope shaker.
$6,500
(212) 679-0948, moritzglik.com
Doves by Doron Paloma
18K yellow gold pendant with diamonds (0.10 TCW). Chain not included.
$3,050
(888) 66-DOVES, dovesjewelry.com
Flavia Bennett Designs
Oxidized sterling silver, 14K gold, and black diamond (0.04 TCW) necklace.
$600
[email protected], flaviabennett.com
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Ania Haie
925 rhodium-plated sterling silver earrings with agate.
$55
[email protected], aniahaie.com
LFR Studios
22K yellow gold ring.
$4,000
[email protected], lfrstudiosfinejewelry.com
Omi Privé
Platinum and black rhodium ring with cobalt spinel (2.07 TCW) and sapphires (3.28 TCW).
$30,000
[email protected], omiprive.com
ASHI Couture
Rhodium-plated 18K white gold bracelet with black diamonds (1.70 TCW).
$16,300
(800) 622-2744, ashidiamonds.com
INOX
Men’s Jewelry Gold ion-plated stainless steel bracelet with purple cord.
$105
(203) 803-1481, inox-us.com
Verragio
14K white gold ring with diamonds (1 TCW).
$5,600, (212) 868-8181, verragio.com
Watch This
No one actually needs a watch in this era of smartphones, which means that anybody who chooses to wear one is doing so because they love the experience of a timepiece. Give watch shoppers all the important specs, yes, but don’t forget to have them try the piece on so that they can imagine the version of themselves they could be if they owned it.
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Bertucci Watches
PVD-coated tactical watch with Swiss quartz movement.
$395
(866) 672-6442, bertucciwatches.com
Accutron
Watch with electrostatic movement, stainless steel case, and rubber strap.
$3,500
[email protected], accutronwatch.com
Briston
Automatic watch with brushed steel bracelet.
$600
[email protected], briston-watches.com
Bulova
Rose gold-toned stainless steel watch with rubber strap and quartz movement.
$750
[email protected], bulova.com
Citizen
Super titanium Zenshin Three-Hand watch with Eco-Drive movement.
$495
citizenwatch.com
BALL
Watch Company Automatic watch with stainless steel case and optional strap (comes with stainless steel bracelet).
$3,049
[email protected], shop.ballwatch.ch
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Kenneth Cole
New York Automatic skeleton dial watch with rose gold case and leather strap.
$275
(212) 221-1177, genevawatchgroup.com
GLOCK Watches
Watch with titanium case and sapphire crystal, 20 ATM water resistance.
$799
(310) 417-5025, glockwatches.com
Ritmo Mundo
Automatic watch with transparent glass case and silicone strap.
$3,500
(310) 246-3959, ritmomundo.com
