Connect with us


From Old World Elegance to Responsibly Sourced Gemstones, These Are the Newest Jewelry Collections

Plus a personalized gold collection from Royal Chain.




Avery Lee Design Recycled sterling silver and variscite earrings Recycled sterling silver and variscite earrings.

Sweet Sustainability

Avery Lee Design finds the sweet spot between simplicity and maximalism. Lee’s often large-scale but beautifully streamlined designs would be at home in many jewelry lovers’ wardrobes. Her passion for sustainability and dedication to using recycled metals, clearly sourced materials, and non-toxic practices mean these beauties are green as can be.


Cecile Raley Designs 18K rose gold ring with mint garnet, Mandarin garnet and spinel

18K rose gold ring with mint garnet, Mandarin garnet and spinel.

Ethical and Alluring

An ethics professor turned jewelry designer, Dr. Yvonne Cecile Raley is passionate about bright colors and responsibly sourced gemstones. Her compelling spring collection, which marks the 10th anniversary of Cecile Raley Designs, is inspired by flowers and the Art Deco era. Gorgeous!


Royal Chain 14K yellow gold necklace

14K yellow gold necklace.

Know Your ABCs

Personalized jewelry is a trend that’s always finding new incarnations, and you need to be prepared to meet that demand. Royal Chain’s 14K gold initial collection includes all the letters your customers’ hearts could desire, from perfectly petite letter studs to edgy asymmetrical necklaces. Affordable and perfect for impulse-buying self-purchasers.


Melinda Lawton’s 14K white and yellow gold ring with aquamarine, diamonds and blue topaz

14K white and yellow gold ring with aquamarine (2.39 TCW), diamonds (0.48 TCW), and blue topaz (0.28 TCW).

Eternal Appeal

Melinda Lawton’s latest collection is a dream for romantics and vintage enthusiasts. These rings marry timeless old world elegance with all the advantages that a newly made piece has to offer. Stunning as a self-purchase or gorgeous as an alternative engagement ring.


Amy C Pylesbracelet

Bracelet with gold-plated vintage scarf pull link, torched copper tubes, vintage chain, vintage stainless steel belt components, and 14K gold fill findings.

Outside the Box

Looking for something innovative to add to your selections? Amy C Pyles uses atypical mixed media to create dynamic and delightfully unusual designs from brass, rubber, silver, gold, antique rhinestones, and other vintage findings. These designs are true head-turners with luscious texture at a price point that means any shopper can afford to give them a whirl.


Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Continue Reading


Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines






INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)


Latest Comments

Most Popular