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From Old World Elegance to Responsibly Sourced Gemstones, These Are the Newest Jewelry Collections

Plus a personalized gold collection from Royal Chain.

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Avery Lee Design Recycled sterling silver and variscite earrings
Recycled sterling silver and variscite earrings.

Sweet Sustainability

Avery Lee Design finds the sweet spot between simplicity and maximalism. Lee’s often large-scale but beautifully streamlined designs would be at home in many jewelry lovers’ wardrobes. Her passion for sustainability and dedication to using recycled metals, clearly sourced materials, and non-toxic practices mean these beauties are green as can be.

averyleedesign.com

$419

Cecile Raley Designs 18K rose gold ring with mint garnet, Mandarin garnet and spinel

18K rose gold ring with mint garnet, Mandarin garnet and spinel.

Ethical and Alluring

An ethics professor turned jewelry designer, Dr. Yvonne Cecile Raley is passionate about bright colors and responsibly sourced gemstones. Her compelling spring collection, which marks the 10th anniversary of Cecile Raley Designs, is inspired by flowers and the Art Deco era. Gorgeous!

cecileraleydesigns.com

$1,499

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Royal Chain 14K yellow gold necklace

14K yellow gold necklace.

Know Your ABCs

Personalized jewelry is a trend that’s always finding new incarnations, and you need to be prepared to meet that demand. Royal Chain’s 14K gold initial collection includes all the letters your customers’ hearts could desire, from perfectly petite letter studs to edgy asymmetrical necklaces. Affordable and perfect for impulse-buying self-purchasers.

royalchain.com

$385

Melinda Lawton’s 14K white and yellow gold ring with aquamarine, diamonds and blue topaz

14K white and yellow gold ring with aquamarine (2.39 TCW), diamonds (0.48 TCW), and blue topaz (0.28 TCW).

Eternal Appeal

Melinda Lawton’s latest collection is a dream for romantics and vintage enthusiasts. These rings marry timeless old world elegance with all the advantages that a newly made piece has to offer. Stunning as a self-purchase or gorgeous as an alternative engagement ring.

melindalawton.com

$5,900

Amy C Pylesbracelet

Bracelet with gold-plated vintage scarf pull link, torched copper tubes, vintage chain, vintage stainless steel belt components, and 14K gold fill findings.

Outside the Box

Looking for something innovative to add to your selections? Amy C Pyles uses atypical mixed media to create dynamic and delightfully unusual designs from brass, rubber, silver, gold, antique rhinestones, and other vintage findings. These designs are true head-turners with luscious texture at a price point that means any shopper can afford to give them a whirl.

amycpyles.com

$235

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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