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From Recovering After the Lockdown to Wondering About Future Sales, Readers Weigh in on Industry Topics

Several readers state they moved to appointment-only models going forward.

Published

4 years ago

June 8, 2021

INSTORE Staff Instore June 2021 Issue

For many of us that reopened after the lockdown, there was surprise (and some shock) as to how quickly sales not only recovered but soared above pre-pandemic sales. With the economy reopening, will the redirection of discretionary spending back toward travel and fine dining mean a return to normal sales levels, or perhaps even lower sales levels than before? So when we’re trying to figure out what to do with this unusual pile of cash, the question we’re asking ourselves is this: How much do we get to keep? — Bill Elliott, Ross Elliott Jewelers, Terre Haute, IN
I have never worked harder than I did in 2020 (oh wait, there was also 2001 and 2008, so never mind, LOL), but really, we immediately went into “survival mode” and did everything we could to reach out, stay connected via social media, emails and also texting those we could. It seemed to work and engaged those that were sitting home, still employed and feeling glum themselves. I knew we had to order more jewelry in order to stay fresh — I learned that lesson in the first financial crisis — you aren’t going to sell stale jewelry, and you have to keep moving forward with the belief that business will continue. It was exhausting, and of course, these were and still are very scary times that I’ll never forget, but staying focused and working every day (even when we were closed) has helped immeasurably. — Laura Kitsos, Gem Jewelry Boutique, Oak Park, IL
The government needs to quit paying people not to work. We can’t find enough good help right now. — Bill Jones, Sissy’s Log Cabin, Pine Bluff, AR
Riding the demand wave as long as it lasts. — William G. Lehnert, Alexander Lehnert, Asheville, NC
Business has been very good, but I do not take it for granted. I am always worried about the future. — Tommy Thobe, The Village Gem, Perry Hall, MD
I love your magazine, always have, but since I’ve owned my business, I pay a lot more attention to great business ideas than just looking at the pretty pictures. — Rick Nichols, Nassau Jewelry, Fernandina Beach, FL
We have pivoted, going to an appointment-only store, moving to an office space just down the street from our larger walk-in storefront. Best move ever and the customers love it. — Meg Rankin, J. Rankin Jewellers, Edmonds, WA
A lot of people went through a lot of hardships, and yet we’re still surviving. We’re a tough industry! — Marc Majors, Sam L. Majors, Midland, TX
The April story about how jewelry retailers survived 2020 was great, as well as the hope that our businesses will come back stronger than before! — Annette Kinzie, Leonard Jewelry, Stillwater, OK

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."