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Love in the Time of COVID

We’ll always need bridal.

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TUMULTUOUS TIMES REMIND us all of what’s truly important: honoring the love that we have for each other. The pandemic has lowered many lovebirds’ budgets, but such devotion still deserves to be commemorated with the perfect jewel. Stock your cases with a range of styles and price points and keep an open mind, and you’ll be ready when the couples come to you.

Sai De Silva of Scout The City wears jewelry by Tacori, including Simply Tacori ring in 18K yellow gold, $2,790 (not including center diamond); various Sculpted Crescent bands in 18K yellow gold featuring emeralds and black diamonds, $1,890-$3,790; Cutie Curb link chain necklace, $290; Petite Gemstone necklace with black onyx, $750; charm letter pendant, $390; 18-inch yellow gold chain, $300; and Crescent Crown studs with black onyx, $450. For more information, visit tacori.com or contact [email protected]
PHOTOGRAPHER: Su Müstecaplioğlu

Darling Details

Ravishingly romantic, these whimsical rings are so alluring that there’s a decent chance that your bridal customers will hear birds chirping and bells ringing when they spy these styles waiting in your display case. Crafted with impeccable care, each of these rings is an intricate aesthetic feast for the eyes.

Acanthus 14K yellow gold ring with rose cut pear diamond

Acanthus

14K yellow gold ring with rose cut pear diamond (0.60 TCW).

$1,445

(573) 590-0827, acanthusjewelry.com

Ostbye 14K white gold semi-mount with diamonds

Ostbye

14K white gold semi-mount with diamonds (0.25 TCW). Center stone not included.

$1,379

(866) 553-1515, ostbye.com

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Stuller 14K yellow gold semi-mount with diamonds

Stuller

14K yellow gold semi-mount with diamonds. Center stone not included.

$819

(800) 877-7777, stuller.com

Sylvie Collection 14K white gold semi-mount with diamonds

Sylvie Collection

14K white gold semi-mount with diamonds (0.07 TCW). Center stone not included.

$1,005

(800) 992-3426, sylviecollection.com

Valerie Madison Fine Jewelry 14K yellow gold ring with sapphire

Valerie Madison Fine Jewelry

14K yellow gold ring with sapphire (1.90 TCW) and diamonds.

$3,255

(206) 395-6359, valeriemadison.com

Fana Jewelry 18K rose gold semi-mount with diamonds

Fana Jewelry

18K rose gold semi-mount with diamonds (1.50 TCW). Center stone not included.

$4,750

(800) 433-0012, fanajewelry.com

LEL Jewelry 14K yellow gold ring with emerald cut white topaz and accent diamonds

LEL Jewelry

14K yellow gold ring with emerald cut white topaz and accent diamonds (0.18 TCW).

$2,400

(571) 418-7917, leljewelry.com

Aimee Kennedy Fine Jewelry 18K yellow gold ring with hexagonal diamond center stone

Aimee Kennedy Fine Jewelry

18K yellow gold ring with hexagonal diamond center stone (1.35 TCW) and accent diamonds (0.19 TCW).

$5,850

[email protected], aimeekennedy.com

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Benchmark 18K yellow gold wedding band with diamonds.

Benchmark

18K yellow gold wedding band with diamonds.

$4,950,

(205) 345-0555, benchmarkrings.com

Chic & Sleek

Hey, cool kid. You like no muss, no fuss, all style? These ultra-cool, super streamlined rings are for you. Put the edge in engagement with these sleek, chic styles, many of which could work as an engagement ring, wedding band, or both. Don’t be afraid to subvert tradition: Today’s bridal customers know who they are and aren’t going to let expectations get in the way.

A. JAFFE 18K white gold semi-mount with diamonds

A. JAFFE

18K white gold semi-mount with diamonds (0.36 TCW). Center stone not included.

$2,030

(212) 843-7464, ajaffe.com

Karma El Khalil Rose gold ring with baguette diamond.

Karma El Khalil

Rose gold ring with baguette diamond.

$11,800

[email protected], karmaelkhalil.com

Christopher Designs 18K white gold ring with diamonds and L’Amour Crisscut oval center diamond

Christopher Designs

18K white gold ring with diamonds (0.52 TCW) and L’Amour Crisscut oval center diamond (1.10 TCW).

$16,324

(800) 955-0970, christopherdesigns.com

Ellis Mhairi Cameron 14K yellow gold ring with orange diamond.

Ellis Mhairi Cameron

14K yellow gold ring with orange diamond.

$5,130

(+44) 733 466 732, ellismhairicameron.com

ANAHITA 18K blackened white gold with white topaz and baguette diamonds.

ANAHITA

18K blackened white gold with white topaz and baguette diamonds.

$2,583

(917) 816-2523, anahitajewelry.com

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Nancy Newberg 18K yellow gold ring with black ruthenium trim, emerald cut diamond, and accent diamonds.

Nancy Newberg

18K yellow gold ring with black ruthenium trim, emerald cut diamond, and accent diamonds.

$7,500

nancynewberg.com

Established 14K yellow gold ring.

Established

14K yellow gold ring.

$2,640

(646) 745-6831, establishedjewelry.com

Lashbrook Zirconium band with black diamonds.

Lashbrook

Zirconium band with black diamonds.

$3,885

(888) 252-7388, lashbrookdesigns.com

Erika Winters Fine Jewelry Platinum engagement ring with rose cut kite-shaped diamond.

Erika Winters Fine Jewelry

Platinum engagement ring with rose cut kite-shaped diamond.

Price on request

erikawinters.com, [email protected]

Becky Stone writes about jewelry styles for INSTORE. She is founder and CEO of well-known jewelry blog Diamonds in the Library.

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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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