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Love in the Time of COVID

We’ll always need bridal.

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TUMULTUOUS TIMES REMIND us all of what’s truly important: honoring the love that we have for each other. The pandemic has lowered many lovebirds’ budgets, but such devotion still deserves to be commemorated with the perfect jewel. Stock your cases with a range of styles and price points and keep an open mind, and you’ll be ready when the couples come to you.

Sai De Silva of Scout The City wears jewelry by Tacori, including Simply Tacori ring in 18K yellow gold, $2,790 (not including center diamond); various Sculpted Crescent bands in 18K yellow gold featuring emeralds and black diamonds, $1,890-$3,790; Cutie Curb link chain necklace, $290; Petite Gemstone necklace with black onyx, $750; charm letter pendant, $390; 18-inch yellow gold chain, $300; and Crescent Crown studs with black onyx, $450. For more information, visit tacori.com or contact customercare@tacori.com.
PHOTOGRAPHER: Su Müstecaplioğlu

Darling Details

Ravishingly romantic, these whimsical rings are so alluring that there’s a decent chance that your bridal customers will hear birds chirping and bells ringing when they spy these styles waiting in your display case. Crafted with impeccable care, each of these rings is an intricate aesthetic feast for the eyes.

Acanthus 14K yellow gold ring with rose cut pear diamond

Acanthus

14K yellow gold ring with rose cut pear diamond (0.60 TCW).

$1,445

(573) 590-0827, acanthusjewelry.com

Ostbye 14K white gold semi-mount with diamonds

Ostbye

14K white gold semi-mount with diamonds (0.25 TCW). Center stone not included.

$1,379

(866) 553-1515, ostbye.com

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Stuller 14K yellow gold semi-mount with diamonds

Stuller

14K yellow gold semi-mount with diamonds. Center stone not included.

$819

(800) 877-7777, stuller.com

Sylvie Collection 14K white gold semi-mount with diamonds

Sylvie Collection

14K white gold semi-mount with diamonds (0.07 TCW). Center stone not included.

$1,005

(800) 992-3426, sylviecollection.com

Valerie Madison Fine Jewelry 14K yellow gold ring with sapphire

Valerie Madison Fine Jewelry

14K yellow gold ring with sapphire (1.90 TCW) and diamonds.

$3,255

(206) 395-6359, valeriemadison.com

Fana Jewelry 18K rose gold semi-mount with diamonds

Fana Jewelry

18K rose gold semi-mount with diamonds (1.50 TCW). Center stone not included.

$4,750

(800) 433-0012, fanajewelry.com

LEL Jewelry 14K yellow gold ring with emerald cut white topaz and accent diamonds

LEL Jewelry

14K yellow gold ring with emerald cut white topaz and accent diamonds (0.18 TCW).

$2,400

(571) 418-7917, leljewelry.com

Aimee Kennedy Fine Jewelry 18K yellow gold ring with hexagonal diamond center stone

Aimee Kennedy Fine Jewelry

18K yellow gold ring with hexagonal diamond center stone (1.35 TCW) and accent diamonds (0.19 TCW).

$5,850

info@aimeekennedy.com, aimeekennedy.com

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Benchmark 18K yellow gold wedding band with diamonds.

Benchmark

18K yellow gold wedding band with diamonds.

$4,950,

(205) 345-0555, benchmarkrings.com

Chic & Sleek

Hey, cool kid. You like no muss, no fuss, all style? These ultra-cool, super streamlined rings are for you. Put the edge in engagement with these sleek, chic styles, many of which could work as an engagement ring, wedding band, or both. Don’t be afraid to subvert tradition: Today’s bridal customers know who they are and aren’t going to let expectations get in the way.

A. JAFFE 18K white gold semi-mount with diamonds

A. JAFFE

18K white gold semi-mount with diamonds (0.36 TCW). Center stone not included.

$2,030

(212) 843-7464, ajaffe.com

Karma El Khalil Rose gold ring with baguette diamond.

Karma El Khalil

Rose gold ring with baguette diamond.

$11,800

lauren@megamegaprojects.com, karmaelkhalil.com

Christopher Designs 18K white gold ring with diamonds and L’Amour Crisscut oval center diamond

Christopher Designs

18K white gold ring with diamonds (0.52 TCW) and L’Amour Crisscut oval center diamond (1.10 TCW).

$16,324

(800) 955-0970, christopherdesigns.com

Ellis Mhairi Cameron 14K yellow gold ring with orange diamond.

Ellis Mhairi Cameron

14K yellow gold ring with orange diamond.

$5,130

(+44) 733 466 732, ellismhairicameron.com

ANAHITA 18K blackened white gold with white topaz and baguette diamonds.

ANAHITA

18K blackened white gold with white topaz and baguette diamonds.

$2,583

(917) 816-2523, anahitajewelry.com

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Nancy Newberg 18K yellow gold ring with black ruthenium trim, emerald cut diamond, and accent diamonds.

Nancy Newberg

18K yellow gold ring with black ruthenium trim, emerald cut diamond, and accent diamonds.

$7,500

nancynewberg.com

Established 14K yellow gold ring.

Established

14K yellow gold ring.

$2,640

(646) 745-6831, establishedjewelry.com

Lashbrook Zirconium band with black diamonds.

Lashbrook

Zirconium band with black diamonds.

$3,885

(888) 252-7388, lashbrookdesigns.com

Erika Winters Fine Jewelry Platinum engagement ring with rose cut kite-shaped diamond.

Erika Winters Fine Jewelry

Platinum engagement ring with rose cut kite-shaped diamond.

Price on request

erikawinters.com, sales@erikawinters.com

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SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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