Products

From Seashell-Inspired to Modern Charms, Here Are 5 New Jewelry Collections

These new releases come from Royal Chain, VLORA and more.

Published

9 months ago

April 23, 2025

INSTORE Staff Instore May 2025 Issue

From Seashell-Inspired to Modern Charms, Here Are 5 New Jewelry Collections

14K yellow gold charm with enamel and diamonds (0.07 TCW).

Charmed, I’m Sure

Does your charm case need an update? Loriann Jewelry’s latest collection, BECHARMED, has the updated modern classic charms your customers want. Expect beautiful and meaningful motifs in 14K yellow gold with diamonds: symbols of faith, protection, love, and luck as well as talismans of strength, fortitude, and illumination.

loriannjewelry.com

$1,220

14K yellow gold bracelet with malachite.

Irresistible Inlay

Royal Chain’s new gemstone-accented pieces are part of the manufacturer’s extensive Spring 2025 release. These 14K yellow gold styles feature vibrant pops of color from gemstone inlays and understated silhouettes. Fresh and fun, they’re just the thing for cheerful warm-weather layering.

royalchain.com

$790

18K white gold necklace with diamonds.

Diamond Droplets

The Tacori Stilla collection is an homage to the quiet power of repetition. These delicate diamond styles embody peaceful elegance and capture stillness in motion with their recurring patterns of pear, carré and round, and marquise and round shape diamonds. Any one of these styles would be lovely for a bride, but look just as good for go-to daily diamonds.

tacori.com

$4,490

14K recycled yellow gold ring with sapphire (1.65 TCW).

Bask in the Light

The Prism Collection from In the Light of Day Jewelry is a celebration of color and texture. Its recycled yellow gold settings feature classic textures like braided ropes, each one showcasing a sustainably mined, hand-picked gem of extraordinary charisma, like the opalescent Sri Lankan sapphire in the ring featured here. Perfect for the socially conscious collector who appreciates one-of-a-kind beauty.

inthelightofdayjewelry.com

$4,300

14K yellow gold huggie earrings with diamonds (1.15 TCW).

Gorgeous Gold

Have you seen the latest release from VLORA? The Aurelia collection is inspired by seashells, sparkling waves, golden sunlight, and the relaxed luxury of the beach, but these sophisticated styles will carry your customers from the summer seaside to their fall board meetings and everywhere in between.

vlorajewelry.com

$3,300

Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."