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From Sentimental to Secret to Sustainable, Here Are Five New Jewelry Collections

Take a peek at January’s newest jewelry.




Cuff bracelet with 22K gold leaf

Flutter by

Evocateur’s new collection features artist Lucy Peveto’s award-winning butterfly artwork. As always, Evocateur’s gorgeous gilded gold cuffs are the perfect way to add a little bold loveliness to any wardrobe.


18K yellow gold bracelet with black ceramic and diamonds

Over the Moon

Officina Bernardi’s signature element is the moon bead: a small but exquisite gold or silver bead precision-etched to mimic the luster of diamonds. The brand, founded by two Italian brothers, is dedicated to combining a love of pure shapes with Italian craftsmanship and innovative techniques.



24K yellow gold necklace over silver

Everlasting Leaves

Mother Nature is the original artist, and the new Michael Michaud fine jewelry collection pays homage to that fact by casting beautiful flora in gold and silver. Available in pure 14K or 24K gold over silver for differing budgets.



Sterling silver necklace with two letters and heart

It All Adds Up

We love a new take on personalized jewelry, and Mathematics NYC’s blend of sentiment and secrecy is too cool to pass up. The stylized letter charms look abstract when hanging on a chain, but change the angle and they reveal the secret message of your choice.



14K recycled rose gold earrings with ruby and sapphire

Responsibly Ravishing

Modern luxury is more than beauty, and Enji Studio Jewelry is the perfect example of what a contemporary jeweler with passion for both design and sustainability can achieve: one-of-a-kind architecturally inspired stunners handmade with recycled and fair trade materials.


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Wilkerson Testimonials

Aging Inventory Sale? There’s a Science to Maximizing Results

Craig Husar, president of Lyle Husar Designs of Milwaukee, WI, has tried to organize sales of his aging inventory before he let Wilkerson do one for him. “If it had been up to me, I probably would have used the same methods I’ve always used and I would have gotten the same results I’ve always been disappointed with,” he says. After Wilkerson, there’s no going back. “Everything Wilkerson brought to the table just elevated this event higher than anything I’ve ever experienced before.”

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Hot Sellers

50% of Brain Squad Sees Growth In May, Plus Their Hot Selling Jewelry

Gabriel & Co. leads the way.




Sterling silver circle initial charms with little diamonds from Ostbye are great, and $350 to $800 diamond stud earrings for graduates are great sellers! — Paul Krueger, Krueger Jeweler, Fort Atkinson, WI

Top-selling vision brands in May

Gabriel & Co. (8), Stuller (6), Pandora (5), Citizen (4), Hearts On Fire (4), Rolex (4), Carla Corporation (3), Kelly Waters (3), Lashbrook (3), Ostbye (3), Allison Kaufman (2), Forevermark (2), Hamilton (2), John Hardy (2), Maple Leaf Diamonds (2), Rego Designs (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in June.

  • Sales were all over the place! Many categories, designers and brands were moving. Konstantino in particular was strong in May, as was Henri Daussi. — Marc Majors, Sam L. Majors, Midland, TX
  • Women’s right-hand rings with stones, especially stacking rings with personality. — Eve J. Alfille, Eve J. Alfille Gallery & Studio, Evanston, IL
  • Great month for custom wedding rings. We also sold some bigger high-ticket color from the bridal case. — Robert Mullen, Mullen Bros. Jewelers, Swanswa, MA
  • Diamond bands 0.10 TCW to 0.50 TCW, engagement rings $2,500 to $6,500. Silver from E.L. Designs. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • Inside-out diamond hoops continue to be a great item for us. — Alan Lindsay, Henry’s, Cape May, NJ
  • Wedding band season is upon us! Custom wedding bands for the ladies are on the rise. Men want function and ladies want bling! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • May was a large engagement month. We sold many engagement rings from Gabriel & Co. Silver is still doing well for us in the $200 – $600 price points, and Peter Storm’s silver fashion line was a big seller last month. We placed a large reorder at the Las Vegas show. — Shari Altman, B&E Jewelers, Southampton, PA
  • We sold some higher end watches during the month, Citizen and Bulova. Chains were a favorite for the month, too — a nice gift for moms. — Robin Laughlin, Wiford Jeweler, Sidney, OH
  • We’re doing a good job with lab-grown diamonds in custom engagement rings, especially ovals. — Laura Sipe, JC Sipe, Indianapolis, IN
  • Diamonds of a carat or more from Star Solitaire with custom mountings from Overnight Mountings! — W.J. Smith III, Smith Jewelers, Franklin, VA
  • Diamond studs are always a hit, and earrings in general have always been our biggest sellers. Our goal for June is to provide customers with a wider array of diamond studs to choose from at different size, clarity, and price points. We’re also looking at adding in colored diamond studs as they tend to get snapped up very quickly! — Wadeana Beveridge, Community Jewelry, Brandon, FL
  • We had a great month with John Hardy. We also had an uptick in watches. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • It was an outstanding month. Sales up almost 50 percent, almost like Christmas in May. Everything sold well across the board, from Rolex to diamond stud to bracelets. You name it. Really don’t know what to attribute it to, just thankful and don’t question why. Just one outstanding month. — Bob Richards, Bob Richards Jewelers, Germantown, TN
  • Earrings! Lots and lots of earrings! — Susan Kauffman, Black Dog Jewelers, Lewisburg, PA
  • Orders for custom were up in May. Meaning June anniversaries will be well-celebrated in platinum set with diamonds. Diamonds between 1.50 and 2.00 carats were popular. Estate diamond cocktail rings were a close runner-up. Pieces in turquoise and silver were the surprising sleeper of the month. — James Doggett, Doggett Jewelry, Kingston, NH

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Tools and Services

Jewelers of America’s First National Convention and More Service News for June

Everything new in June.




Inaugural Convention

This summer, July 28-29, Jewelers of America will hold its first ever national convention in NYC. The event will feature many opportunities to demo and test exciting equipment, as well as an interactive Diamond Detection Lab sponsored by De Beers Group Industry Services.

Mobile Lab Service

SGL International, a London-based gemological laboratory with 16 diamond certifying labs worldwide (including one just opened in New York City), has launched the first-ever mobile lab service in the US, allowing retailers to have a team of SGL professionals visit their stores to screen, grade and certify finished diamond jewelry.

There’s an App for That

The VDB sourcing and trading app has launched a whole new category of products: lab-grown diamonds. The new category allows retailers to offer customers more options than ever, while ensuring that lab-grown and natural diamonds are clearly separated.

Gears on Wheels

The American Watchmakers-Clockmakers Institute (AWCI) will unveil their new state-of-the-art mobile horology classroom during JCK Las Vegas. It will soon tour the US, bringing trainings and events directly to professional watchmakers, clockmakers, jewelry store staff and collectors.

JIS Goes West

JIS and Reed Exhibitions have announced a new jewelry trade show to take place on the West Coast, just in time for the 2019 holiday season. Mark your calendars for JIS Delivery-San Diego, happening November 2-4, 2019.

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Tools and Services

Upcoming Trade Shows and More Service News for July

Dates are already here.




Georgia on My Mind

The Atlanta Jewelry Show takes place Saturday, Aug. 10 through Monday, Aug. 12 and will feature more prestigious designers, expert educators, networking events and innovative pavilions than ever.

Let’s Do It Again

JCK Las Vegas 2020 will take place at the Sands Expo and The Venetian, and includes a full schedule of events: JCK Las Vegas (June 2 – June 5), Luxury (May 31 – June 5), Global Gemstone (June 1-5) and JIS Exchange (June 1-5).


Gender Equality Project Survey

The Women’s Jewelry Association’s Gender Equality Project has released the results of its first survey, which asked members of the gem, jewelry, and watch industries to comment on workplace practices where gender could be a factor.

Brilliantly Unblocked

CED 1976, known for its Jewelers unBLOCKed program, has joined forces with Brilliant Jeweler to offer an extended warranty program. Plans can be customized to cover every aspect of jewelry ownership, including maintenance, damage, restoring and refinishing, stone loss and sizing.

On the Map

The Buyers Intelligence Group (BIG) has released the cloud-based Merchandise Analysis and Planning System (MAPS), which is designed to help retailers answer the question, “What do I need to buy?”

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