Connect with us


From Sentimental to Secret to Sustainable, Here Are Five New Jewelry Collections

Take a peek at January’s newest jewelry.




Cuff bracelet with 22K gold leaf

Flutter by

Evocateur’s new collection features artist Lucy Peveto’s award-winning butterfly artwork. As always, Evocateur’s gorgeous gilded gold cuffs are the perfect way to add a little bold loveliness to any wardrobe.


18K yellow gold bracelet with black ceramic and diamonds

Over the Moon

Officina Bernardi’s signature element is the moon bead: a small but exquisite gold or silver bead precision-etched to mimic the luster of diamonds. The brand, founded by two Italian brothers, is dedicated to combining a love of pure shapes with Italian craftsmanship and innovative techniques.



24K yellow gold necklace over silver

Everlasting Leaves

Mother Nature is the original artist, and the new Michael Michaud fine jewelry collection pays homage to that fact by casting beautiful flora in gold and silver. Available in pure 14K or 24K gold over silver for differing budgets.



Sterling silver necklace with two letters and heart

It All Adds Up

We love a new take on personalized jewelry, and Mathematics NYC’s blend of sentiment and secrecy is too cool to pass up. The stylized letter charms look abstract when hanging on a chain, but change the angle and they reveal the secret message of your choice.



14K recycled rose gold earrings with ruby and sapphire

Responsibly Ravishing

Modern luxury is more than beauty, and Enji Studio Jewelry is the perfect example of what a contemporary jeweler with passion for both design and sustainability can achieve: one-of-a-kind architecturally inspired stunners handmade with recycled and fair trade materials.


Over the years, INSTORE has won 76 international journalism awards for its publication and website. Contact INSTORE's editors at



Gene the Jeweler

Gene Shows His Competitive Spirit ... and It's Not Pretty

In this episode of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene answers a viewer question: “It looks like you have a laser welder in your shop. Should I get one?” Gene suspects he knows who sent the query. He’s not pleased. In fact, the situation brings out the worst of Gene’s competitive spirit.

Promoted Headlines

Want more INSTORE? Subscribe to our newsletter.


Tools and Services

New Business Partnership, Year-Round Marketing Planner and More of April’s Service News

See also the newest program from Greenland Ruby.




Green Land, Red Rubies

Greenland Ruby, Greenland’s only miner of ruby and pink sapphire, has launched its mine-to-market track-and-trace program. The program, endorsed by the Greenlandic government, provides numbered certificates of origin for Greenland Ruby and assures a transparent provenance chain.

These Tools Rule

Stuller’s new catalog is officially out!! Tools, Equipment and Metals 2019-2020 offers 750+ pages of fully tried-and-tested products from one of the jewelry industry’s most respected manufacturers, all meticulously organized for quick, efficient shopping.

Royal Tags

The Arch Crown 2019 Tag & Label Plus Bar Code Technology Catalog is hot off the press and filled with goodies! Check it out for over 100 styles of stock, pre-printed and custom printed tags and labels, plus a full line of bar code technology products.

A Package Deal

Manufacturing Jewelers & Suppliers of America (MJSA) and Parcel Pro have announced a partnership to provide MJSA Premier Members with access to Parcel Pro’s insured shipping and innovative technology. At a time when the industry is experiencing rapid e-commerce growth, effective shipping solutions are imperative.

Pret a Porte

Have you seen Porte Marketing’s Jewelry Store Market Planner? 72 pages of year-round marketing ideas, from store events to holiday tips to inventory reduction and more. With this valuable volume, you’ll be creating your own marketing plans in mere minutes.

Continue Reading

Jewelry Pro Gear

Personalized Display Tray, A Glamorous Tea Strainer and More Jewelry Pro Gear for March

Stephen Webster’s new tea strainer is a must-have.




A Display for Today

You can fill your store with the most beautiful jewelry in the world, but your customers will have a hard time falling in love with it if it’s not displayed properly. This chic, minimalist display would flatter any number of styles.


The Prettiest Planter

This Modern Mud Planter isn’t shaped precisely like a gemstone, but something about its unusual beauty calls to mind the treasures of the earth. If you don’t have a green thumb, this vessel would also make a gorgeous catchall.



Wood You Hold My Jewelry?

This unforgettable ring box from The Family Joolz is lined in velvet and lovingly handcrafted from a genuine wood burl. Burls like this one occur naturally and cannot be forced; this design is as unique as it gets.


Terrific Tray

This lovely marble tray by Wanderweg comes in walnut, oak, or maple and can be personalized with either the name of a special customer or maybe the name of your store? Beautiful for displays or gifts!


Tea Time

We’re swooning over this glamorous tea strainer from jeweler Stephen Webster’s new homewares collection! Sure, it’s over the top … but aren’t we all a little extra sometimes?


Continue Reading

Hot Sellers

Gabriel & Co., Rolex and Lafonn Top Our Brain Squad’s Hot Brands for February

These were the styles our readers were reordering in March.




Lord Jewelry from Los Angeles was our best brand in February. The designs brought in a lot of people, and everyone was delighted by the talent, the whimsy and the color. Not to mention the sparkle. — Andrea Riso, Talisman Collection, El Dorado Hills, CA

Top-selling vision brands in February

Gabriel & Co. (7), Rolex (5), Lafonn (4), Allison-Kaufman (3), Citizen (3), Hearts On Fire (3), RDI Diamonds (3), Rembrandt Charms (3), Royal Chain (3), Cargo Hold (2), Carla Corp. (2), ELLE (2), Frederic Duclos (2), Gemsone (2), John Hardy (2), Kendra Scott (2), Ostbye (2), Stuller (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in March.

  • We added a pair of gold love knot earrings from Quality Gold — we sold five pairs within a week, so that’s definitely something we will be keeping in stock! We also added a custom mermaid heart bracelet for the Valentine’s season, and we sold above and beyond our goal. — Sydney Moss, Burkes Fine Jewelers, Kilmarnock, VA
  • Earrings for Valentines Day, and bar name pendants, both in sterling silver and 14K gold. — Bruce Goodheart, Burnell’s Creative Gold, Wichita, KS
  • For low-end, Frederic Duclos sold exceptionally well. Mid-range, Gabriel & Co. fashion has been very strong; we just placed a large reorder! Oval diamond engagement rings are becoming more popular in our area — our sales in this category are up dramatically. — Marc Altman, B & E Jewelers, Southampton, PA
  • We did very well with price-point diamond jewelry from the Gemsone Valentine’s flyer. It consistently performs for us every year. Kendra Scott also performed well for the “holiday.” — Robert Mullen, Mullen Bros. Jewelers, Swanswa, MA
  • The new spring product from John Hardy has been great. Rolex keeps going and larger diamonds are trending for us. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Tiny, tiny, tiny! From tiny diamond bar pendants to tiny stacking rings! — Linda McEathron, Design House, Waco, TX
  • Small diamond necklaces on dainty gold chains. Perfect for layering. — Rachel Pfeiffer, Lane & Kate, Cincinnati, OH
  • Lots of couples coming in for wedding bands. Spring and love is in the air! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Lab-grown diamonds! State-shaped jewelry, custom and a particular old-school bypass wedding set style that happened to sell three times in a row! Hello 1990s? — Julie Terwilliger, Wexford Jewelers, Cadillac, MI
  • Made to order moissanite engagement rings are what we specialize in; they flew out the door in February. We were up 52 percent year over year. — Jen Hollywood, J. Hollywood Designs, Chester Springs, PA
  • Rembrandt Charms (always a good seller)! — Thomas Thobe, Pyramid Studios, Ellsworth, ME
  • Men’s Citizen watches were a huge seller, as well as the entire Southern Gates line from Cargo Hold. — James Stinson, Diamond Classics, McMinnville, TN
  • Under $ 100 sterling pendants and earrings. The week of Valentine’s Day, many men said they wanted to spend around $100. — Cindy Fuller, Fuller Designs, Poplar Bluff, MO
  • Bella Cavo from Kelly Waters has been fun to share with people while they are waiting for their watch batteries. Just putting it in their hands makes them want it more. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
  • Diamond earrings in the $300-$800 range, Intuition bracelets by Royal Chain did great, and of course heart-shaped anything went well. — Paul Krueger, Krueger Jeweler, Fort Atkinson, WI
  • Rose gold chains from Artistry, yellow gold hoop earrings from Carla Corp., fashion rings from Gabriel & Co in the $400-$800 range. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • It was February: all things heart-shaped were popular, as were pre-1900 pieces set with pyrope garnets! Have to love the blood red in mid-winter. — James Doggett, Doggett Jewelry, Kingston, NH
  • We had a surge of new diamond remount sales, kids’ earrings and sold some estate pieces, some diamond bracelets and all types of earrings. — Stacey S. Sachs, Solomon’s Fine Jewelry & Watch, Albertson, NY
  • We sold lots of amethyst, which is always a popular birthstone and seemed very desirable this month! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Custom! We are actually considering downsizing our inventory because our custom work is becoming our consistent hottest seller! — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • Spoon rings are making a comeback, baby! — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Continue Reading

Most Popular