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Jewelry Pro Gear

From Shoe Bling to Blueberry Props, This Is the Latest Stuff for Your Store

Plus a new book from Hearts On Fire/Memoire President Peter Smith.




black boots

Fancy Footwork

So, you know all about jewelry … but what about shoelry?? These glamorous little sparklers by Kayla Elizabeth are designed to attach to shoelaces, making sure that you’ll have the kickiest kicks in town. Guaranteed to elevate even the most basic footwear to glittering heights of style.


Accutron green pen

The Right Way to Write

In honor of its 60th anniversary, Accutron collaborated with Esterbrook Pens, a renowned manufacturer with a rich history, to create the beautiful Esterbrook Limited Edition Estie pen series. These three exquisite pens use Accutron’s iconic green hue blended with gold and diamond dust. Perfect for lovers of fine writing instruments and anyone with an eye for beauty.

$350 and up


minuscule smiling face and a dainty dried flower.

Blueberry Buddies

These itty-bitty little charmers by StudioOhh are honestly so adorable that we can hardly stand it. Each tiny statue features a minuscule smiling face and a dainty dried flower. Sneak these onto your shelves, use them as photo props, or integrate them into your displays to delight your customers.

$6.50 each


60 Second Secrets

The Sales Minute: 101 Tips For Retail Salespeople is a new book from industry veteran and Hearts On Fire and Memoire president Peter Smith. The Sales Minute offers practical quick tips to help retail salespeople succeed in their day-to-day duties. Smith is the author of two previous books, Hiring Squirrels and Sell Something.


flower boquet

Forever Fresh

Is your space lacking in botanical beauty? This bountiful bouquet offers floral adornment without the upkeep: This burst of preserved blooms is made up of dried flowers that will decorate and scent your environment without the maintenance that fresh flora requires.


Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at ed[email protected].



Put Your Trust in Wilkerson

To do business successfully with anyone, you need a certain “comfort level.” That’s something that Phillips Pitts, owner of two Parris Jewelers stores in Hattiesburg, Miss., said he felt immediately when he first talked to Wilkerson’s Rick Hayes. He was just about to launch an anniversary sale. And he chose Wilkerson to handle all the details — from the marketing to the sales floor. “Rick cared what was going to happen to Parris Jewelers,” says Pitts. “Not just during the sale but after the sale.” Would he recommend Wilkerson to other jewelers contemplating a large-scale sale? Absolutely, says Pitts, who says the results “exceeded their expectations.” His trust in Wilkerson has only grown after the numbers came in. “They were interested in me fulfilling and what I need to fulfill to make my company better.”

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