2020’S HANDWASHING DEMANDS meant that rings took a backseat for many jewelry lovers this year, but what’s come of that is the desire for truly special rings: a craving for quality, uniqueness, and meaning. Give your customers a reason to buy one ring over another. How does the piece reflect their own individual personality? Is it a connection to someone they love? Will it remind them of something important to their beliefs?
Jewelry by Lafonn in sterling silver bonded with platinum includes stackable birthstone bands with simulated gemstones and simulated diamonds, $150 each; eternity band with lab-grown sapphires and simulated diamonds, $325; Heritage earrings with lab-grown sapphires and simulated diamonds, $390; Heritage necklace with lab-grown sapphires and simulated diamonds, $285; and station necklace with simulated diamonds, $225. For more information, email info@lafonn.com or visit lafonn.com. MODEL: Kenz Lawren. PHOTOGRAPHER: Jamie Scott Lytle.
Bold Gold
The resurgence of lush, generous expanses of gold may have started as a ‘70s style throwback, but this trend has become something all its own. Touchable textures and the sunshine sheen of this precious metal’s buttery bounty in all its glory.
Almasika
18K yellow gold ring with ruby.
$3,950
almasika.com
Quality Gold
14K yellow gold ring.
$425
(800) 354-9833, qgold.com
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DRU
14K yellow gold ring with ruby.
$1,840
(310) 954-0922, drujewelry.com
Bondeye Jewelry
14K yellow gold ring.
$895
info@bondeyejewelry.com, bondeyejewelry.com
Alice Pierre
14K yellow gold ring with onyx inlay.
$1,720
(818) 427-6518, alicepierre.com
Julez Bryant
14K yellow gold ring with diamonds.
$10,998
(858) 345-1368, julezbryant.com
Pamela Zamore
18K yellow gold Ray ring with pavé diamonds.
$4,250
pam@pamelazamore.com, pamelazamore.com
Celeste Starre
18K yellow gold-plated ring in brass.
$78
info@celestestarre.com, celestestarre.com
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Lausanne Jewelry
14K yellow gold vermeil ring.
$259
hello@shoplausanne.com, shoplausanne.com
Color Theory
Adding a dash of a signature hue to one’s day wardrobe is a perfect way to inject some energy into the day-to-day. Encourage your customers to connect with the spirit of a particular shade: Perhaps they crave the playfulness of pink sapphire, the boldness of a vivid tsavorite, the serenity of blue sapphire, the passion of a rich ruby?
Parade Design
18K yellow gold ring with tsavorite.
$3,075
(213) 627-4019, paradedesign.com
Adore Adorn
Rhodium-plated sterling silver ring with multi-colored topaz.
$550
(800) 265-0276, adore-adorn.com
Aurelie Gi
14K yellow gold ring with amethyst and diamond.
$239
sales@chicpistachio.com, chicpistachio.com
Nataly Aponte
Rhodium-plated sterling silver ring with amethyst.
$1,850
(718) 216-7548, natalyaponte.com
Beverley K
14K white gold ring with sapphires (1.50 TCW) and diamonds (0.44 TCW).
$3,355
(619) 465-4789, beverleyk.com
Berco
14K white and rose gold ring with rubies and diamonds.
$799
(800) 621-0668, bercojewelry.com
Luvente
14K yellow gold ring with pink sapphires.
$1,860
(212) 730-1003, luvente.com
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Loriann Jewelry
14K yellow gold ring with moonstone, tanzanite, and diamonds.
$2,400
(203) 943-0499, loriannjewelry.com
Christopher Designs
14K white gold ring with yellow beryl (17.11 TCW) and diamonds.
$6,208
(800) 955-0970, christopherdesigns.com
