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Ringing Right Along

When it comes to finger ornamentation, carry options that allow clients’ personalities to shine.

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2020’S HANDWASHING DEMANDS meant that rings took a backseat for many jewelry lovers this year, but what’s come of that is the desire for truly special rings: a craving for quality, uniqueness, and meaning. Give your customers a reason to buy one ring over another. How does the piece reflect their own individual personality? Is it a connection to someone they love? Will it remind them of something important to their beliefs?

Jewelry by Lafonn in sterling silver bonded with platinum includes stackable birthstone bands with simulated gemstones and simulated diamonds, $150 each; eternity band with lab-grown sapphires and simulated diamonds, $325; Heritage earrings with lab-grown sapphires and simulated diamonds, $390; Heritage necklace with lab-grown sapphires and simulated diamonds, $285; and station necklace with simulated diamonds, $225. For more information, email [email protected] or visit lafonn.com. MODEL: Kenz Lawren. PHOTOGRAPHER: Jamie Scott Lytle.

Bold Gold

The resurgence of lush, generous expanses of gold may have started as a ‘70s style throwback, but this trend has become something all its own. Touchable textures and the sunshine sheen of this precious metal’s buttery bounty in all its glory.

Almasika 18K yellow gold ring with ruby

Almasika

18K yellow gold ring with ruby.

$3,950

almasika.com

Quality Gold 14K yellow gold ring

Quality Gold

14K yellow gold ring.

$425

(800) 354-9833, qgold.com

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DRU 14K yellow gold ring with ruby

DRU

14K yellow gold ring with ruby.

$1,840

(310) 954-0922, drujewelry.com

Bondeye Jewelry 14K yellow gold ring

Bondeye Jewelry

14K yellow gold ring.

$895

[email protected], bondeyejewelry.com

Alice Pierre 14K yellow gold ring with onyx inlay

Alice Pierre

14K yellow gold ring with onyx inlay.

$1,720

(818) 427-6518, alicepierre.com

Julez Bryant 14K yellow gold ring with diamonds

Julez Bryant

14K yellow gold ring with diamonds.

$10,998

(858) 345-1368, julezbryant.com

Pamela Zamore 18K yellow gold Ray ring with pavé diamonds

Pamela Zamore

18K yellow gold Ray ring with pavé diamonds.

$4,250

[email protected], pamelazamore.com

Celeste Starre 18K yellow gold-plated ring in brass

Celeste Starre

18K yellow gold-plated ring in brass.

$78

[email protected], celestestarre.com

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Lausanne Jewelry 14K yellow gold vermeil ring

Lausanne Jewelry

14K yellow gold vermeil ring.

$259

[email protected], shoplausanne.com

Color Theory

Adding a dash of a signature hue to one’s day wardrobe is a perfect way to inject some energy into the day-to-day. Encourage your customers to connect with the spirit of a particular shade: Perhaps they crave the playfulness of pink sapphire, the boldness of a vivid tsavorite, the serenity of blue sapphire, the passion of a rich ruby?

Parade Design 18K yellow gold ring with tsavorite

Parade Design

18K yellow gold ring with tsavorite.

$3,075

(213) 627-4019, paradedesign.com

Adore Adorn Rhodium-plated sterling silver ring with multi-colored topaz

Adore Adorn

Rhodium-plated sterling silver ring with multi-colored topaz.

$550

(800) 265-0276, adore-adorn.com

Aurelie Gi 14K yellow gold ring with amethyst and diamond

Aurelie Gi

14K yellow gold ring with amethyst and diamond.

$239

[email protected], chicpistachio.com

Nataly Aponte Rhodium-plated sterling silver ring with amethyst

Nataly Aponte

Rhodium-plated sterling silver ring with amethyst.

$1,850

(718) 216-7548, natalyaponte.com

Beverley K14K white gold ring with sapphires and diamonds

Beverley K

14K white gold ring with sapphires (1.50 TCW) and diamonds (0.44 TCW).

$3,355

(619) 465-4789, beverleyk.com

Berco 14K white and rose gold ring with rubies and diamonds

Berco

14K white and rose gold ring with rubies and diamonds.

$799

(800) 621-0668, bercojewelry.com

Luvente 14K yellow gold ring with pink sapphires

Luvente

14K yellow gold ring with pink sapphires.

$1,860

(212) 730-1003, luvente.com

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Loriann Jewelry 14K yellow gold ring with moonstone, tanzanite, and diamonds

Loriann Jewelry

14K yellow gold ring with moonstone, tanzanite, and diamonds.

$2,400

(203) 943-0499, loriannjewelry.com

Christopher Designs14K white gold ring with yellow beryl and diamonds

Christopher Designs

14K white gold ring with yellow beryl (17.11 TCW) and diamonds.

$6,208

(800) 955-0970, christopherdesigns.com

Becky Stone writes about jewelry styles for INSTORE. She is founder and CEO of well-known jewelry blog Diamonds in the Library.

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