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Fun Contest By Artcarved Rewards “Question-Popping Blunders”

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Past social media contests have urged consumers to share their “perfect moments,” either engagement or love stories, with wedding ring brands to win prizes. Engagement and wedding ring designer ArtCarved has put a fun new spin on that idea by asking people for their not-so-perfect proposal moments. The winner will receive an ArtCarved engagement ring or wedding band and up to $1,000 to create a “re-proposal” that gives them a chance to get it right.

Trace
Shelton



Editor-in-Chief
of INDESIGN Magazine and Contributing Editor of INSTORE.
P

ast social media contests have urged consumers to share their “perfect moments,” either engagement or love stories, with wedding ring brands to win prizes. Engagement and wedding ring designer ArtCarved has put a fun new spin on that idea by asking people for their not-so-perfect proposal moments. The winner will receive an ArtCarved engagement ring or wedding band and up to $1,000 to create a “re-proposal” that gives them a chance to get it right.

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“Engagements, weddings, love and marriage are always held on a pedestal, with such sacred reverence that rarely leaves room for the humor that comes along with the mistakes and mishaps that inevitably happen to us all,” says Roxanne Rabasco, director of integrated marketing and communications at Frederick Goldman, Inc. “We wanted to do something that pokes fun at the stereotypes and celebrates those brave enough to admit how their most memorable day may not have been picture perfect.”

I absolutely love the sentiment behind this contest. It’s one thing to share a sappy love story on social media, but when you can get people having fun and sharing funny stories, you have something that can really take off. Equally important, it makes your brand seem like a fun, relatable brand. If you’re an ArtCarved retailer, now would be a great time to urge your own customers to enter the contest, which will make you seem “fun” by association.

Follow ArtCarved on Facebook (www.facebook.com/artcarvedbridal) to see how the contest progresses. The winner will be chosen on November 4.


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Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Fun Contest By Artcarved Rewards “Question-Popping Blunders”

Published

on

Past social media contests have urged consumers to share their “perfect moments,” either engagement or love stories, with wedding ring brands to win prizes. Engagement and wedding ring designer ArtCarved has put a fun new spin on that idea by asking people for their not-so-perfect proposal moments. The winner will receive an ArtCarved engagement ring or wedding band and up to $1,000 to create a “re-proposal” that gives them a chance to get it right.

Trace
Shelton



Editor-in-Chief
of INDESIGN Magazine and Contributing Editor of INSTORE.
P

Advertisement

ast social media contests have urged consumers to share their “perfect moments,” either engagement or love stories, with wedding ring brands to win prizes. Engagement and wedding ring designer ArtCarved has put a fun new spin on that idea by asking people for their not-so-perfect proposal moments. The winner will receive an ArtCarved engagement ring or wedding band and up to $1,000 to create a “re-proposal” that gives them a chance to get it right.

“Engagements, weddings, love and marriage are always held on a pedestal, with such sacred reverence that rarely leaves room for the humor that comes along with the mistakes and mishaps that inevitably happen to us all,” says Roxanne Rabasco, director of integrated marketing and communications at Frederick Goldman, Inc. “We wanted to do something that pokes fun at the stereotypes and celebrates those brave enough to admit how their most memorable day may not have been picture perfect.”

I absolutely love the sentiment behind this contest. It’s one thing to share a sappy love story on social media, but when you can get people having fun and sharing funny stories, you have something that can really take off. Equally important, it makes your brand seem like a fun, relatable brand. If you’re an ArtCarved retailer, now would be a great time to urge your own customers to enter the contest, which will make you seem “fun” by association.

Follow ArtCarved on Facebook (www.facebook.com/artcarvedbridal) to see how the contest progresses. The winner will be chosen on November 4.


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/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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