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Fun Contest By Artcarved Rewards “Question-Popping Blunders”

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Fun Contest By Artcarved Rewards “Question-Popping Blunders”

Past social media contests have urged consumers to share their “perfect moments,” either engagement or love stories, with wedding ring brands to win prizes. Engagement and wedding ring designer ArtCarved has put a fun new spin on that idea by asking people for their not-so-perfect proposal moments. The winner will receive an ArtCarved engagement ring or wedding band and up to $1,000 to create a “re-proposal” that gives them a chance to get it right.

Fun Contest By Artcarved Rewards “Question-Popping Blunders”

Fun Contest By Artcarved Rewards “Question-Popping Blunders”
Trace
Shelton



Editor-in-Chief
of INDESIGN Magazine and Contributing Editor of INSTORE.
P

ast social media contests have urged consumers to share their “perfect moments,” either engagement or love stories, with wedding ring brands to win prizes. Engagement and wedding ring designer ArtCarved has put a fun new spin on that idea by asking people for their not-so-perfect proposal moments. The winner will receive an ArtCarved engagement ring or wedding band and up to $1,000 to create a “re-proposal” that gives them a chance to get it right.

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“Engagements, weddings, love and marriage are always held on a pedestal, with such sacred reverence that rarely leaves room for the humor that comes along with the mistakes and mishaps that inevitably happen to us all,” says Roxanne Rabasco, director of integrated marketing and communications at Frederick Goldman, Inc. “We wanted to do something that pokes fun at the stereotypes and celebrates those brave enough to admit how their most memorable day may not have been picture perfect.”

I absolutely love the sentiment behind this contest. It’s one thing to share a sappy love story on social media, but when you can get people having fun and sharing funny stories, you have something that can really take off. Equally important, it makes your brand seem like a fun, relatable brand. If you’re an ArtCarved retailer, now would be a great time to urge your own customers to enter the contest, which will make you seem “fun” by association.

Follow ArtCarved on Facebook (www.facebook.com/artcarvedbridal) to see how the contest progresses. The winner will be chosen on November 4.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Fun Contest By Artcarved Rewards “Question-Popping Blunders”

Published

on

Fun Contest By Artcarved Rewards “Question-Popping Blunders”

Past social media contests have urged consumers to share their “perfect moments,” either engagement or love stories, with wedding ring brands to win prizes. Engagement and wedding ring designer ArtCarved has put a fun new spin on that idea by asking people for their not-so-perfect proposal moments. The winner will receive an ArtCarved engagement ring or wedding band and up to $1,000 to create a “re-proposal” that gives them a chance to get it right.

Fun Contest By Artcarved Rewards “Question-Popping Blunders”

Fun Contest By Artcarved Rewards “Question-Popping Blunders”
Trace
Shelton



Editor-in-Chief
of INDESIGN Magazine and Contributing Editor of INSTORE.
P

ast social media contests have urged consumers to share their “perfect moments,” either engagement or love stories, with wedding ring brands to win prizes. Engagement and wedding ring designer ArtCarved has put a fun new spin on that idea by asking people for their not-so-perfect proposal moments. The winner will receive an ArtCarved engagement ring or wedding band and up to $1,000 to create a “re-proposal” that gives them a chance to get it right.

Advertisement

“Engagements, weddings, love and marriage are always held on a pedestal, with such sacred reverence that rarely leaves room for the humor that comes along with the mistakes and mishaps that inevitably happen to us all,” says Roxanne Rabasco, director of integrated marketing and communications at Frederick Goldman, Inc. “We wanted to do something that pokes fun at the stereotypes and celebrates those brave enough to admit how their most memorable day may not have been picture perfect.”

I absolutely love the sentiment behind this contest. It’s one thing to share a sappy love story on social media, but when you can get people having fun and sharing funny stories, you have something that can really take off. Equally important, it makes your brand seem like a fun, relatable brand. If you’re an ArtCarved retailer, now would be a great time to urge your own customers to enter the contest, which will make you seem “fun” by association.

Follow ArtCarved on Facebook (www.facebook.com/artcarvedbridal) to see how the contest progresses. The winner will be chosen on November 4.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

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var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
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Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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