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Fun Contest By Artcarved Rewards “Question-Popping Blunders”



Fun Contest By Artcarved Rewards “Question-Popping Blunders”

Past social media contests have urged consumers to share their “perfect moments,” either engagement or love stories, with wedding ring brands to win prizes. Engagement and wedding ring designer ArtCarved has put a fun new spin on that idea by asking people for their not-so-perfect proposal moments. The winner will receive an ArtCarved engagement ring or wedding band and up to $1,000 to create a “re-proposal” that gives them a chance to get it right.

“Engagements, weddings, love and marriage are always held on a pedestal, with such sacred reverence that rarely leaves room for the humor that comes along with the mistakes and mishaps that inevitably happen to us all,” says Roxanne Rabasco, director of integrated marketing and communications at Frederick Goldman, Inc. “We wanted to do something that pokes fun at the stereotypes and celebrates those brave enough to admit how their most memorable day may not have been picture perfect.”

I absolutely love the sentiment behind this contest. It’s one thing to share a sappy love story on social media, but when you can get people having fun and sharing funny stories, you have something that can really take off. Equally important, it makes your brand seem like a fun, relatable brand. If you’re an ArtCarved retailer, now would be a great time to urge your own customers to enter the contest, which will make you seem “fun” by association.

Follow ArtCarved on Facebook to see how the contest progresses. The winner will be chosen on November 4.




When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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