
Past social media contests have urged consumers to share their “perfect moments,” either engagement or love stories, with wedding ring brands to win prizes. Engagement and wedding ring designer ArtCarved has put a fun new spin on that idea by asking people for their not-so-perfect proposal moments. The winner will receive an ArtCarved engagement ring or wedding band and up to $1,000 to create a “re-proposal” that gives them a chance to get it right.
“Engagements, weddings, love and marriage are always held on a pedestal, with such sacred reverence that rarely leaves room for the humor that comes along with the mistakes and mishaps that inevitably happen to us all,” says Roxanne Rabasco, director of integrated marketing and communications at Frederick Goldman, Inc. “We wanted to do something that pokes fun at the stereotypes and celebrates those brave enough to admit how their most memorable day may not have been picture perfect.”
I absolutely love the sentiment behind this contest. It’s one thing to share a sappy love story on social media, but when you can get people having fun and sharing funny stories, you have something that can really take off. Equally important, it makes your brand seem like a fun, relatable brand. If you’re an ArtCarved retailer, now would be a great time to urge your own customers to enter the contest, which will make you seem “fun” by association.
Follow ArtCarved on Facebook to see how the contest progresses. The winner will be chosen on November 4.
After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.
When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”