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Fun Contest By Artcarved Rewards “Question-Popping Blunders”



Fun Contest By Artcarved Rewards “Question-Popping Blunders”

Past social media contests have urged consumers to share their “perfect moments,” either engagement or love stories, with wedding ring brands to win prizes. Engagement and wedding ring designer ArtCarved has put a fun new spin on that idea by asking people for their not-so-perfect proposal moments. The winner will receive an ArtCarved engagement ring or wedding band and up to $1,000 to create a “re-proposal” that gives them a chance to get it right.

“Engagements, weddings, love and marriage are always held on a pedestal, with such sacred reverence that rarely leaves room for the humor that comes along with the mistakes and mishaps that inevitably happen to us all,” says Roxanne Rabasco, director of integrated marketing and communications at Frederick Goldman, Inc. “We wanted to do something that pokes fun at the stereotypes and celebrates those brave enough to admit how their most memorable day may not have been picture perfect.”

I absolutely love the sentiment behind this contest. It’s one thing to share a sappy love story on social media, but when you can get people having fun and sharing funny stories, you have something that can really take off. Equally important, it makes your brand seem like a fun, relatable brand. If you’re an ArtCarved retailer, now would be a great time to urge your own customers to enter the contest, which will make you seem “fun” by association.

Follow ArtCarved on Facebook to see how the contest progresses. The winner will be chosen on November 4.




When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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