He isn't taking an organized tack at all.

Gene the Jeweler always seems to find the least effective approach possible for handling a given area of his business.

And in many cases, the issue is not so much in what he's doing, but what he's not doing.

In today's video, we learn about a couple of realms where Gene really should have processes set up. Namely, sales methodology and accounts payable.


SEE MORE GENE THE JEWELER VIDEOS


But Gene isn't taking an organized tack at all.

Staff members use their own sales approaches. 

"Everybody has kind of their own method," says Gene, a fictional character created by jewelry marketing specialist Jimmy DeGroot.

In terms of vendors, "We pay when we have to," Gene says. He generally comes up with the money only after the company calls him.

It seems like a chaotic way to run a store, and a hard way to make a profit.

Watch the video:

 

 
JEWELER SUCCESS STORIES

Two-Time Winner

When it was time to close its doors, Cranstoun Court Jewellers of Sun City, Arizona chose Wilkerson to handle its liquidation sale. For all involved, the sale “far exceeded expectations.” But it wasn’t the first time Wilkerson helped sell off the store’s aging merchandise. They were there 13 years before, when ownership changed hands. See how Wilkerson can help you when it’s time to liquidate or sell off aging inventory.

 


Promoted Headlines