Wait a minute ... does he ever actually close any sales?

In today's video, Gene the Jeweler is kind enough to divulge his techniques for closing a sale.

Unfortunately, the only thing you'll probably learn from the fictional Gene is how not to do business. Does he ever actually close any sales? With his approach, you have to wonder.


SEE MORE GENE THE JEWELER VIDEOS


Closing deals in Gene's store starts with one key concept: "Make them buy."

To achieve that, he uses methods such as discounting his products and throwing in extra items — such as mountings  or services. He's even been known to wash a customer's car now and then.

And his staff members have some, shall we say, interesting techniques of their own.

Watch the video:

 

 
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Two-Time Winner

When it was time to close its doors, Cranstoun Court Jewellers of Sun City, Arizona chose Wilkerson to handle its liquidation sale. For all involved, the sale “far exceeded expectations.” But it wasn’t the first time Wilkerson helped sell off the store’s aging merchandise. They were there 13 years before, when ownership changed hands. See how Wilkerson can help you when it’s time to liquidate or sell off aging inventory.

 


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