What exactly does he mean by 'custom,' anyway?

Like many jewelers, Gene the Jeweler does custom work.

If you can call it that.

In this episode, the fictional Gene takes on a tour of his shop.


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And while he professes to create custom jewelry, he lacks the technology that you might expect to see in a store that does such work.

You have to wonder: What exactly is Gene's definition of "custom"?

Watch the video: