"How do I know you’re not going to say you had a 1-carat D VS1 diamond when you pick it up?”

To the customer who asked, “How do I know you’re not going to switch out my L-I3 0.25-carat for a CZ?”

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad


This article originally appeared in the April 2018 edition of INSTORE. 

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If you're the owner or top manager of a U.S. jewelry store, you're invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.


SPONSORED VIDEO

How to Put the Profit Back in Your Diamond Business

Green Bay, Wisconsin retailer Brian Rouse, owner of Bay Area Diamond Company, explains how the superior quality of Pure Grown Diamonds expanded his business and increased his profits.

 


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