In this episode of the satirical Gene the Jeweler series, Gene tells a brief story about a watch he bought.

He says it's a Rolex, and he picked it up over-the-counter for $2,000. He's hoping to turn a big profit.


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The seller said it doesn't work. Gene opens the watch — but only after he's already bought the watch and the seller has left.

He finds that it only needs a new battery. He also finds the words "Made in China."

You know, Gene, something tells us that's not a real Rolex. And a new battery is not going to help its value!

Watch the video:

 

JIMMY DEGROOT is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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