In this episode of the satirical Gene the Jeweler series, Gene talks about the time he hired his nephew Jason as a goldsmith.

Hiring a relative doesn't always have to be a bad thing, but in this case, it didn't work out so well.


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You see, Jason had no experience at all. And there were other problems.

At least the insurance company paid for the damage.

Watch the video:


JIMMY DEGROOT is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.


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