You know how it goes: You're dealing with a customer, and you think of the perfect thing to say. Except it's perfect only in terms of sarcastic wit. It's absolutely horrible in every other way. Below are four things you might like to say, but had better not.

We'll be publishing more in coming weeks — keep an eye out for the full series of "20 Top Things You Should Never Say to Customers." (To get them all, be sure to sign up for INSTORE Bulletins at instoremag.com/bulletins.)


Choose your comparisons wisely.

20 top things 5 poor choice of role models

Also not recommended: "Sport."

20 top things 6 nicknames

Sometimes the less said, the better.

20 top things 7 richie rich

Because it's not about you.

20 top things 8 baby needs shoes