This is no ordinary gem.
Gene finds himself knee-deep in jam.
They have plenty of advantages compared to diamonds, he says.
But it's hard not to see the downside.
Something tells us that's not a real Rolex, Gene.
His business habits are catching up with him.
What exactly does he mean by 'custom,' anyway?
Why impose an outside definition of success?
The older, the better, says Gene.
But does he understand what 'vacation' means?
Wait a minute … does he ever actually close any sales?
This guy just doesn't get it.
He isn't taking an organized tack at all.
You could say this situation stinks.
He runs a gold-buying service, sort of.
The fictional Gene once again shows us what not to do.
Gene explains the 'circle of jewelry life.'
Gene the Jeweler describes his best salesperson.
Gene the Jeweler reveals another big problem.
Gene the Jeweler is sure things will improve.