Formally, I’m known as “clinochlore,” but if it’s sales you’re after, I recommend yet another name.
Tim Searfoss’s “The Jeweler” appears only on INSTOREMAG.COM twice a month. To ensure you don’t miss a single one, sign up for bulletins at instoremag.com/bulletins.
Lots of correct answers, but only one winner — Jerrod Nutt of Thacker Jewelry in Lubbock, TX.
You know how it goes: You’re dealing with a customer, and you think of the perfect thing to say. Except it’s perfect only in terms of...
Sure, Gene makes a donation. But is his heart in the right place?
Can you turn Grandma into a ring?
Sometimes when business publications provide lists of things that salespeople in a specific industry shouldn’t say to their customers, there might be some doubt in your...
Well, what did you expect?
You don't want to do business with these guys.
She hates the concept of birthstones because they limit people's creativity.
It's someone Gene really doesn't want to see.
Things aren’t always as they seem, Cullen Wulf learns. As a jeweler, Cullen Wulf sees it all — including some things he wishes he could unsee....
I was the "it" stone of 2015. Who am I?
Who's he actually trying to convince — the potential customer, or himself?
Cullen Wulf deals with some not-so-clean clients. If you’re like Cullen Wulf, you take great pains to make your jewelry store a clean and pleasant place...
Congratulations to our winner, Stephanie Watkins from Marshall Granger Jewelers.
An old cupcake becomes a bone of contention.
“Oh, I did just fine in school, but I skipped the a**hole language class so maybe that’s why I didn’t understand you!” To the customer who...
I got a call from a husband in the middle of a nasty divorce telling me his soon-to-be ex was on her way to make us...
It's the most important thing they've learned about selling engagement rings.