A young couple picks out a trio set to put on layaway. He pays enough to take the engagement ring with him and gives it to...
We offer a lifetime replacement battery on watches. You pay once and the battery is replaced for a lifetime. Sadly, one of our customers who had...
A couple came into the shop for an engagement ring. The man, speaking to anyone who was listening, commanded: "We need to find my girl-friend a...
By Nobrowsin Nohow IF THERE’S ONE THING I’VE LEARNED after three months in the jewelry biz, it’s that you must sell customers what they make perfectly clear...
Open Article
If Presidents Had Started Out In The Jewelry Business. And they were probably better suited to being president. November2008 Open Article
This happened about 20 years ago. A young lady comes in to buy a ring for a young man she has only seen at church from...
PICKING THE BEST “In the Ends” we’ve ever published – hmm, that’s a tall order. It’s easier to pick the worst ones we’ve ever done –...
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I always bring my Shih-Tzu, Bentley, to work with me. My clients love him. He is always so friendly and makes them feel welcome. Well, one...
(If Jewelry Had to Follow the Same Guidelines as Prescription Medicines)
Strange stories from the front linesPRECIOUS SILVER ?I was selling at an open-air festival. A woman and her daughter came in to look at earrings. They...
I was a sergeant in the Air Force for 20 years, which I mention in all my advertisements. One day while I was out of town,...
I’m ready to submit my entry for the annual Christmas shopper Darwin award. I had a call yesterday went like this … no joke! “Hello, Jewelry...
Ever long for the days before lab certifications, the Kimberley Process and written guarantees? Buddy Rhinestone doesn’t. At this store, every sale continues to come with...
THIS MONTH’S lead feature on ?Edgecraft? provides you with some truly outlandish ideas on how to make your store different. In fact, some of the ideas...
We know that most of your employees are great. But there’s always that one, isn’t there, who just doesn’t measure up? Here are some, uh, real...
?This lady came in, interrupting one of our sales associates (who was working with a customer), by announcing, ?I’m here now, I’d like to see some...
Not too long ago, I re-set a customer’s diamond in a new pendant. I polished it along with six or seven other items and put them...
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