Not too long ago, I re-set a customer’s diamond in a new pendant. I polished it along with six or seven other items and put them...
One morning before Christmas, one of our sales associates mentioned that a strand of black pearls was missing. This was a strand that was usually displayed...
Ever long for the days before lab certifications, the Kimberley Process and written guarantees? Buddy Rhinestone doesn’t. At this store, every sale continues to come with...
THIS MONTH’S lead feature on ?Edgecraft? provides you with some truly outlandish ideas on how to make your store different. In fact, some of the ideas...
We know that most of your employees are great. But there’s always that one, isn’t there, who just doesn’t measure up? Here are some, uh, real...
That wasn't white cookie dough, unh-uh.
One of our regular customers was dating a man who passed away. She came in and asked us to make a shell-shaped pendant, with a lid...
Whoever said sarcasm was the lowest form of wit never had to take orders from a jewelry store. Read how one supplier has had it up...
In this issue, Instore looks back at its past. Which inspired the contraian minds on our “In the End” team to start thinking about the future....
As a salesperson, are you Kerri Strug? Or the Jamaican bobsled team? Check our handy chart to see how you rate… dafsa
Strange stories from the frontlinesMOMENT OF TOOTH ?The strangest engagement ring we ever made was for a woman who answered our ad in the Yellow Pages. She...
Dad decided to try a new setting technique when resetting Mom’s engagement diamond. Well, she noticed it missing out of the setting not long after she...
As long as we’re thinking big, how about adding one of these super-sellers to your sales staff? sda
The competition will scream, and the purists will grumble. But if your batting average is down and you’re no longer hitting home runs on the sales...
Every year, we all make New Year’s resolutions. And sooner or later, we end up breaking them. In fact, depending on when this magazine reaches you,...
VALUE SHOPPER ?ON CHRISTMAS EVE, an elderly gentleman came into the store looking for a sapphire eternity band. We didn’t have one in stock and explained to...
I worked with a salesman for 25 years and once witnessed him working a customer. The client had asked him if, in his professional opinion, a...
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This month, there’s a section in our lead entitled ?15 Things You Should Never Say To Customers.? Be sure to check it out. It could be...
Cheeks are blushing. Hearts are aflutter. Yes, once again, we’ve reached the most romantic time of the year, that day when we are all compelled to...
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