Strange stories from the front linesPRECIOUS SILVER ?I was selling at an open-air festival. A woman and her daughter came in to look at earrings. They...
I was a sergeant in the Air Force for 20 years, which I mention in all my advertisements. One day while I was out of town,...
I’m ready to submit my entry for the annual Christmas shopper Darwin award. I had a call yesterday went like this … no joke! “Hello, Jewelry...
Kids say the craziest things…the Valentine’s edition OH, INNOCENT YOUTH! As the year’s most romantic holiday approaches, the “In the End” team presents these insights on...
When done correctly, developing sales and training games can help your staff find their true selling potential. Done incorrectly, all sorts of chaos occurs. Here are...
?This lady came in, interrupting one of our sales associates (who was working with a customer), by announcing, ?I’m here now, I’d like to see some...
Not too long ago, I re-set a customer’s diamond in a new pendant. I polished it along with six or seven other items and put them...
One morning before Christmas, one of our sales associates mentioned that a strand of black pearls was missing. This was a strand that was usually displayed...
Do get her diamonds and gold. Do not get her Neil Diamond’s two-disc set, Gold. daw
The right holiday promotion can mean so much for your business. dsa
what type of store owner are you? a fastidious, highly-organized Mrs. Clean? Or are you a Se?or Sloppy, living on the edge but somehow making it...
That wasn't white cookie dough, unh-uh.
One of our regular customers was dating a man who passed away. She came in and asked us to make a shell-shaped pendant, with a lid...
Our scribes boldly pursue truth and meaning in an ancient Japanese poetry form as
Jewelry has a long history of great ideas. For a current trendy example, take the diamond line bracelet. Other ideas, however, have not been so widely...
Strange stories from the frontlinesMOMENT OF TOOTH ?The strangest engagement ring we ever made was for a woman who answered our ad in the Yellow Pages. She...
Dad decided to try a new setting technique when resetting Mom’s engagement diamond. Well, she noticed it missing out of the setting not long after she...
Is this guy telling you to steal home plate? Is he your NBA coach, advising you to go for the layup? Maybe he’s a jeweler showing...
Awards season is one of the most important times of year for jewelry manufacturers. Before the Oscars/Emmys/Grammys, public relations moles spend weeks working the phones to...
VALUE SHOPPER ?ON CHRISTMAS EVE, an elderly gentleman came into the store looking for a sapphire eternity band. We didn’t have one in stock and explained to...
