“I cannot believe that you just stuck your finger in your mouth, got it fully coated with your disgusting saliva, removed your wet, dripping gross ring...
Ever heard the phrase, “No question is a dumb question?” Whoever said that never met these customers.
Our winner this month is Kathlene Seville from Artisans Unlimited in Bucyrus, OH, who correctly identified May’s mystery stone — sillimanite, named in honor of the...
Have you ever had a situation that felt like it was going to be a problem right from the beginning? Cullen Wulf did, and it stemmed...
“Family is very important to me and jewelry is my passion."
Tim Searfoss’s “The Jeweler” appears only on INSTOREMAG.COM twice a month. To ensure you don’t miss a single one, sign up for bulletins at instoremag.com/bulletins.
Sometimes your customers seek the opinion of a family member or friend before making a purchase, and that’s OK. But some go too far, like the...
Andalusite, kyanite, and me, We few, we happy few, We happy band of polymorphous alumino-silicates … OK, so Henry V I may not be, but I...
But it's hard not to see the downside.
Cullen Wulf is back with another video showing just how crazy life can be when you run a jewelry store. In today’s episode, he uses his considerable...
Marisa Perry tries to do something kind for someone at least once every day.
“I should go to jail for you because … ?” To the client with four EBT cards (all with variations of the same name) trying to buy...
She became visibly angrier and angrier.
And congratulations to our winner.
Something tells us that's not a real Rolex, Gene.
This gem is named for a great czar. Credit: Omi Gems. A lot of things can turn from green to red — an upcoming traffic light,...
Most customers are great, but every now and then, you’re bound to run into one who drives you batty. In the video below, jewelry store owner...
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