A man walked in and wanted to buy a diamond bracelet. I showed him many — stating the prices as “twenty-five hundred, thirty-three hundred, and this...
I had a customer in shopping for a gift for his wife. She called him on his cell phone and must have accused him of being...
Ever long for the days before lab certifications, the Kimberley Process and written guarantees? Buddy Rhinestone doesn’t. At this store, every sale continues to come with...
THIS MONTH’S lead feature on ?Edgecraft? provides you with some truly outlandish ideas on how to make your store different. In fact, some of the ideas...
We know that most of your employees are great. But there’s always that one, isn’t there, who just doesn’t measure up? Here are some, uh, real...
A LADY BROUGHT in two diamond rings on the chance we might buy the stones. The rings had belonged to her deceased mother. The customer told...
This month, we have two ?True Tales? that you have a good chance of experiencing yourself this holiday season: A customer, on December 20th, when the...
I had a customer who was trying to describe a type of ring that he had seen in my store. He was really struggling to come...
Whoever said sarcasm was the lowest form of wit never had to take orders from a jewelry store. Read how one supplier has had it up...
In this issue, Instore looks back at its past. Which inspired the contraian minds on our “In the End” team to start thinking about the future....
As a salesperson, are you Kerri Strug? Or the Jamaican bobsled team? Check our handy chart to see how you rate… dafsa
Strange stories from the front lines We had a young boy in our store who thought our showcases were tasty. He started at one end, stuck...
?Our decor and presentation leads some people to assume our store is more of a museum than a retail jewelry store. Many times people come in...
One Saturday, a lady came in, marched up to my husband and announced loudly: “I need a pair of big, beautiful gonads. The darker the purple...
As long as we’re thinking big, how about adding one of these super-sellers to your sales staff? sda
The competition will scream, and the purists will grumble. But if your batting average is down and you’re no longer hitting home runs on the sales...
Every year, we all make New Year’s resolutions. And sooner or later, we end up breaking them. In fact, depending on when this magazine reaches you,...
Strange Stories From The Front Lines ?We had a customer who wanted a custom-made solid gold necklace made up of dog bones all connected around the...
About eight years ago in March, one of my customers came into my store with the physical assistance of a friend. I had known for some...
I buy and sell estate items. One year I bought a ring from a client, and held it in my office for a long time …...
