If you’ve read our calendar for this issue, you’ll know that July 1 is International Joke Day. As it would be cruel to leave you hanging...
I grew up in the family jewelry business. When my father passed away, I got a small container of his ashes, which I put in the...
“One time a funny old man came into our store. He didn’t know where he was and he just wanted to rest. He sat on a...
Shortly after I had sprained my ankle, I had a customer walk into my shop who also appeared to be limping. So my big mouth opened...
It’s a bling thing! ‘In the End’ rates the latest diamond-encrusted accessories. dsa
It’s becoming something of a tradition for Instore to feature faux products in our May edition. dsafda
I had a young bride-to-be come in the store and look at the semi-mount and loose diamond case. I overheard her tell her friend that if...
A man walked in and wanted to buy a diamond bracelet. I showed him many — stating the prices as “twenty-five hundred, thirty-three hundred, and this...
I had a customer in shopping for a gift for his wife. She called him on his cell phone and must have accused him of being...
“In the End” uncovers a memo to staff that simply could not have been received well. dsa
Itching to get started on implementing the expert tips in this month’s lead story on saving money? Not so fast! In the End brings you the...
A LADY BROUGHT in two diamond rings on the chance we might buy the stones. The rings had belonged to her deceased mother. The customer told...
This month, we have two ?True Tales? that you have a good chance of experiencing yourself this holiday season: A customer, on December 20th, when the...
I had a customer who was trying to describe a type of ring that he had seen in my store. He was really struggling to come...
Kids say the craziest things…the Valentine’s edition OH, INNOCENT YOUTH! As the year’s most romantic holiday approaches, the “In the End” team presents these insights on...
When done correctly, developing sales and training games can help your staff find their true selling potential. Done incorrectly, all sorts of chaos occurs. Here are...
Strange stories from the front lines We had a young boy in our store who thought our showcases were tasty. He started at one end, stuck...
?Our decor and presentation leads some people to assume our store is more of a museum than a retail jewelry store. Many times people come in...
One Saturday, a lady came in, marched up to my husband and announced loudly: “I need a pair of big, beautiful gonads. The darker the purple...
Do get her diamonds and gold. Do not get her Neil Diamond’s two-disc set, Gold. daw
