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Gabriel & Co., Rolex and Lafonn Top Our Brain Squad’s Hot Brands for February

These were the styles our readers were reordering in March.

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Birds on a Branch pendant by Lord Jewelry handcrafted in 18K yellow gold with diamonds (1.36 TCW), rubies (0.15 TCW) and multi-color translucent enameling, price on request, lordjewelry.us

Lord Jewelry from Los Angeles was our best brand in February. The designs brought in a lot of people, and everyone was delighted by the talent, the whimsy and the color. Not to mention the sparkle. — Andrea Riso, Talisman Collection, El Dorado Hills, CA

Top-selling vision brands in February

Gabriel & Co. (7), Rolex (5), Lafonn (4), Allison-Kaufman (3), Citizen (3), Hearts On Fire (3), RDI Diamonds (3), Rembrandt Charms (3), Royal Chain (3), Cargo Hold (2), Carla Corp. (2), ELLE (2), Frederic Duclos (2), Gemsone (2), John Hardy (2), Kendra Scott (2), Ostbye (2), Stuller (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in March.

  • We added a pair of gold love knot earrings from Quality Gold — we sold five pairs within a week, so that’s definitely something we will be keeping in stock! We also added a custom mermaid heart bracelet for the Valentine’s season, and we sold above and beyond our goal. — Sydney Moss, Burkes Fine Jewelers, Kilmarnock, VA
  • Earrings for Valentines Day, and bar name pendants, both in sterling silver and 14K gold. — Bruce Goodheart, Burnell’s Creative Gold, Wichita, KS
  • For low-end, Frederic Duclos sold exceptionally well. Mid-range, Gabriel & Co. fashion has been very strong; we just placed a large reorder! Oval diamond engagement rings are becoming more popular in our area — our sales in this category are up dramatically. — Marc Altman, B & E Jewelers, Southampton, PA
  • We did very well with price-point diamond jewelry from the Gemsone Valentine’s flyer. It consistently performs for us every year. Kendra Scott also performed well for the “holiday.” — Robert Mullen, Mullen Bros. Jewelers, Swanswa, MA
  • The new spring product from John Hardy has been great. Rolex keeps going and larger diamonds are trending for us. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Tiny, tiny, tiny! From tiny diamond bar pendants to tiny stacking rings! — Linda McEathron, Design House, Waco, TX
  • Small diamond necklaces on dainty gold chains. Perfect for layering. — Rachel Pfeiffer, Lane & Kate, Cincinnati, OH
  • Lots of couples coming in for wedding bands. Spring and love is in the air! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Lab-grown diamonds! State-shaped jewelry, custom and a particular old-school bypass wedding set style that happened to sell three times in a row! Hello 1990s? — Julie Terwilliger, Wexford Jewelers, Cadillac, MI
  • Made to order moissanite engagement rings are what we specialize in; they flew out the door in February. We were up 52 percent year over year. — Jen Hollywood, J. Hollywood Designs, Chester Springs, PA
  • Rembrandt Charms (always a good seller)! — Thomas Thobe, Pyramid Studios, Ellsworth, ME
  • Men’s Citizen watches were a huge seller, as well as the entire Southern Gates line from Cargo Hold. — James Stinson, Diamond Classics, McMinnville, TN
  • Under $ 100 sterling pendants and earrings. The week of Valentine’s Day, many men said they wanted to spend around $100. — Cindy Fuller, Fuller Designs, Poplar Bluff, MO
  • Bella Cavo from Kelly Waters has been fun to share with people while they are waiting for their watch batteries. Just putting it in their hands makes them want it more. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
  • Diamond earrings in the $300-$800 range, Intuition bracelets by Royal Chain did great, and of course heart-shaped anything went well. — Paul Krueger, Krueger Jeweler, Fort Atkinson, WI
  • Rose gold chains from Artistry, yellow gold hoop earrings from Carla Corp., fashion rings from Gabriel & Co in the $400-$800 range. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • It was February: all things heart-shaped were popular, as were pre-1900 pieces set with pyrope garnets! Have to love the blood red in mid-winter. — James Doggett, Doggett Jewelry, Kingston, NH
  • We had a surge of new diamond remount sales, kids’ earrings and sold some estate pieces, some diamond bracelets and all types of earrings. — Stacey S. Sachs, Solomon’s Fine Jewelry & Watch, Albertson, NY
  • We sold lots of amethyst, which is always a popular birthstone and seemed very desirable this month! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Custom! We are actually considering downsizing our inventory because our custom work is becoming our consistent hottest seller! — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • Spoon rings are making a comeback, baby! — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Hot Sellers

The Hottest Sellers of August, According to Our Brain Squad

Two companies tied for most mentions.

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We have a lot of customers that collect E.L. Designs, and August was a very good month for us with them. — Shari Altman, B&E Jewelers, Southampton, PA

Top-selling vision brands in August

Gabriel & Co. (6), Stuller (6), Pandora (4), Frederic Duclos (3), John Hardy (3), Allison Kaufman (2), Benchmark (2), Citizen (2), Hearts On Fire (2), Lafonn (2), Maple Leaf Diamonds (2), Rolex (2), Sylvie Collection (2)

* Brands mentioned by at least two of 114 Brain Squad members when asked what they would be reordering in September.

  • Lab-created diamonds got “hot” over a 10-day period; we sold seven diamonds over a carat, and six were lab-created. — Mark Clodius, Clodius & Co. Jewelers, Rockford, IL
  • Engagement rings with marquise diamond centers! — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ
  • Forevermark, Lafonn, John Hardy. — Gene Poole, Hudson-Poole Jewelers, Tuscaloosa, AL
  • I have been using Stuller‘s Showcase to sell engagement rings. It is their inventory tied to my website with a markup that I choose. I don’t get much action on it from our website, but when I show people how easy it is to use, it works. Sometimes we find something while they are in the store, and sometimes they go home and search around. — Cliff Yankovich, Chimera Design, Lowell, MI
  • Alamea always, Kovel has picked up, estate jewelry is good, and a million repairs and custom. — Rick Nichols, Nassau Jewelry, Fernandina Beach, FL
  • Three-stone engagement rings are so hot for us right now. Especially with pear-shaped side stones, most of them set in yellow gold. — Jen Hollywood, J Hollywood Designs, Chester Springs, PA
  • I set up my own one-of-a-kind mountings with morganite in them. They sell like crazy. I also use Stuller mountings, all in 14K rose gold. — Tommy Thobe, The Village Gem, Perry Hall, MD
  • Yellow gold chains and earrings (under $400) from Royal Chain sold well, as well as sterling pendants/necklaces from both Frederic Duclos and Gabriel & Co. Jane Johnson, RM Johnson & Sons, Salem, VA
  • Hot sellers were Allison Kaufman diamond earrings, Allison Kaufman diamond and sapphire necklaces, and customized Allison Kaufman diamond and sapphire (pink and blue!) anniversary and bridal rings! — Jill Keith, Enchanted Jewelry, Danielson, CT
  • Diamond engagement rings and wedding rings from Facets USA and CrownRing. — Laurie Cusher, Hyde Park Jeweler, Hyde Park, NY
  • Lots of bridal … custom wedding bands for our ladies, and the guys are really digging the new indestructible tantalum wedding bands. The guys love the fact that Benchmark rings are made in the USA! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • August was the month for custom-made wedding bands, to go with the custom engagement rings sold around Valentine’s Day. — James Doggett, Doggett Jewelry, Kingston, NH
  • We are reordering a lot of our diamond and color gemstone best sellers while sprinkling in new trends in pearls, sterling, and also creating some exciting new custom collections. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Sylvie Collection bridal has continued to be strong, and we have seen an increased popularity of JORD watches. — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • Gold did real well this month, and we will be doing a full year-old restock with one company, which we have never done before, in the five-digit range, so that will be exciting. Craig C. — Curtis, Belfast Jewelry, Belfast, ME
  • Diamond stack bands from Gabriel & Co. and Sylvie Collection, Frieda Rothman for fashion, and a variety of colored stone jewelry. — Robin Lies, Burnell’s Creative Gold, Wichita, KS

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Hot Sellers

A National Bridal Report, Plus Which Products Were Hot In July

Small-town jewelers reported the biggest improvements in bridal sales.

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While some items come and go as far as what’s “in,” one company’s products seem to always be steady and sell … that is from Stuller. — Alex Weil, Martin’s Jewelry, Torrance, CA

Top-selling vision brands in July

Stuller (6), Rolex (5), Gabriel & Co. (3), Hearts On Fire (3), Les Georgettes (3), Benchmark (2), Breitling (2), ELLE (2), Fana (2), Forevermark (2), Lafonn (2), Olympian Diamonds (2), Ostbye (2), Quality Gold (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in August.

  • Wedding bands, wedding bands and more wedding bands! We even had a groom arrive at our store an HOUR before he was getting married. “I need to get a wedding band.” Mind you, he was with his best man, in his tux, boutonniere and all. “When are you getting married??” He laughed and said, “In an hour at Elfin Lake.” Elfin Lake is 30 minutes away. But we did it! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Custom diamond rings are still this jeweler’s best friend 🙂 — Laura Sipe, JC Sipe, Indianapolis, IN
  • Loose diamonds, especially big diamonds this month (2-carat plus). Custom and Fana Bridal were the preferred mountings. Luvente fashion remains a best-seller. — Thomas Licciardi, Jacqueline’s Fine Jewelry, Morgantown, WV
  • We recently launched a line of bullet jewelry featuring precious gemstones. What started as a small line at our store has now expanded into its own entity of sorts being sold in four states! — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • Stuller still supplies the important bits for my custom work. Pearls remain popular, while chunky sterling has shown a resurgence. — James Doggett, Doggett Jewelry, Kingston, NH
  • Alexis Bittar and Kendra Scott have been so fun to play with our customers and show them how to stack and create their own look. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
    All things diamond. The usual engagement and bridal but also diamond stackables, studs, tennis bracelets and pendants. — Chad Elliott Coogan, Gems Of La Costa, Carlsbad, CA
  • White gold diamond hoops in all carat weights, colored stone rings in the $1,000-1,500 range, as well as in the under $500 range. It was a big month for women’s self-purchases. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • Rolex continues to be strong, along with Tag Heuer. We also had a good month with Ippolita and Gabriel & Co. Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
    Necklaces and bracelets from German designer Bernd Wolf were very popular. Estate, custom and repairs were the majority of our business this month. — Doreen Vashlishan, Werkheiser Jewelers, Bethlehem, PA
  • Custom bridal designs using lab-grown diamonds were huge. And engraved solitaires are making a big comeback. — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
  • Our custom jewelry has exploded! We are redesigning while also creating new and unique rings and pendants! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Our own “Michi” line designed in house by Diane Berube-Catanzaro. More incredibly cool pieces are being designed right now by Diane for our fall season. — Joe Caron, Caron’s Jewelry, Bristol, RI
  • Omega and Breitling watches were moving pretty good and we actually had a nice month in bridal. We also sold some nice designer pieces as well. — Marc Majors, Sam L. Majors, Midland, TX
  • We are still re-ordering sterling jewelry that we picked up in Tucson last February. Silver does very well for us, including Rembrandt Charms. — Tommy Thobe, The Village Gem, Perry Hall, MD
  • We sold nothing out of our showcases! It was all custom and BIG repairs. I guess that means we are ordering more solder and stock! — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO
  • Ostbye silver Diamond Diva rings and Ostbye Shimmering Diamonds necklaces; Stuller Ever & Ever engagement rings and remounts with Stuller Studio and CounterSketch. — Jill Keith, Enchanted Jewelry, Danielson, CT

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Hot Sellers

What Were the Hottest Jewelry Brands for June? Here’s What Our Brain Squad Says

Stuller, Allison-Kaufman and Gabriel & Co. led the way.

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Royal Chain is single-handedly creating an interest in men’s jewelry, a category that’s been dead since Saturday Night Fever. — Frank Intorcia, Frank Anson Jewelers, Staten Island, NY

Top-selling vision brands in June

Stuller (7), Allison-Kaufman (5), Gabriel & Co. (5), Rolex (4), Breitling (3), Lafonn (3), Pandora (3), ArtCarved (2), ASHI (2), Carla (2), Hamilton (2), Hearts On Fire (2), Lashbrook (2), Les Georgettes (2), Maple Leaf Diamonds (2), Sylvie Collection (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in July.

  • Thumb rings and toe rings. It’s summer! — Janne Etz, Contemporary Concepts, Cocoa, FL
  • Lab-grown diamonds seem to be getting hotter and hotter. A very easy sale if you know how to sell them. — Michael Kanoff, Michael’s Jewelers, Yardley, PA
  • Custom design is definitely up, actually way up. The reverse is true of mid-priced items. — Bob Fisher, R.C. Fisher, Hendersonville, NC
  • We are selling and seeing a great demand for gold chains and earrings. Also we sold a lot of pearls for the June birthstone. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Anything from Allison-Kaufman; ArtCarved engagement rings. — Jim Wolf, James Wolf Jewelers, Mason, OH
  • Arizona turquoise is hot. — Stephenie Bjorkman, Sami Fine Jewelry, Fountain Hills, AZ
  • We had a nice month with timepieces. Breitling and Omega seemed to be on the radar for several folks. We also had a nice month with Konstantino and sold some beautiful pieces from Yossi Harari. — Marc Majors, Sam L. Majors, Midland, TX
  • Hearts on Fire was strong for us this month, along with engagement rings in general. We also had a good month with John Hardy and some movement with generic color. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Stuller’s Red Box Diamonds … we sold 7 in one month. We have educated our team to talk about the upgrade options and insurance. Makes the program a big win! — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO
  • Rolex and Hamilton timepieces … both huge for graduations and Father’s Day! — Rhonda Neary, Diamond Design, St. John’s, NL
  • We started manufacturing our own line tailored to our loyal Texas market and we cannot keep the items in stock. They are flying out of our cases! Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • Custom engagement rings with lab-grown diamonds continue to be hot, as well as custom shadow bands and men’s rings. — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
  • Three-stone engagement rings are super-popular now, and yellow gold is still gaining in popularity with our customers. — Jen Hollywood, J Hollywood Designs, Chester Springs, PA
  • Diamond wedding bands from First Image Design were all we could have asked for. The price and excellent quality provided a great June for all of our staff. They were quick and easy to work with on a few customer orders as well. It was nice to see a manufacturer that had stock available for a quick shipment. — Scott Kelly, Jems Jewels & Gold, North Wales, PA
  • It seems the classic diamond tennis bracelet is making a bit of a comeback. Good to see. It was always a nice item. — Alex Weil, Martin’s Jewelry, Torrance, CA
  • Stuller wedding bands were hot, then again they make it so easy to fill late orders. Diamond earrings were popular with the anniversary crowd in the 0.75 ct. to 1.25 ct. size per ear. — James Doggett, Doggett Jewelry, Kingston, NH
  • Estate jewelry and lab-grown diamonds (Alpha by Gemsone) have been huge for us lately. — Robert Mullen, Mullen Bros. Jewelers, Swanswa, MA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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