Press Releases

Game-Changing Platinum Alloy Debuted at Las Vegas Jewelry Week

Exclusively distributed by Stuller, Inoveo Platinum offers the industry the benefits of platinum with the ease of white gold.

Published

4 months ago

June 12, 2024

Press Releases

(PRESS RELEASE) NEW YORK, NEW YORK — Inoveo Platinum, a new platinum alloy brand established by PGI USA, launched to the jewelry industry at JCK Las Vegas last week. The alloy has the potential to change the course of the jewelry industry, offering expanded capabilities and endless possibilities in platinum jewelry design and manufacturing.

Following years of research and development, leading platinum miner Anglo American and materials designer and developer Alloyed, co-developed an alloy formulation that would answer the challenges designers and jewelers have previously voiced when working with the world’s most precious metal. The formulation was strategically created to reflect the workability of white gold, while enhancing all the core properties of platinum, including the metal’s naturally white color, durability, and wear resistance.

“The launch of Inoveo Platinum provides the jewelry industry with the best of what platinum offers as the world’s most precious metal, while also providing the ease of workability that manufacturers and designers have come to expect in production,” shared Jenny Luker, PGI USA’s president. “We believe this is a tipping point for the use of platinum in jewelry manufacturing and look forward to seeing an increase of new platinum offerings in the market in the near future.”

Users of the new alloy can expect to experience benefits including up to four times less porosity and four times higher production yield, with Inoveo Platinum being 40% harder than standard platinum alloys.

In addition, Inoveo Platinum offers casters a smoother, more consistent fill due to its lower melting temperature and high fluidity. It also allows for faster polishing and setting times, leading to a lower rejection rate compared to standard platinum alloys.

Benny Oeyen, executive head of Market Development at Anglo American said, “We are proud to have shaped the formulation behind Inoveo Platinum, as co-developers with Alloyed. This formulation was developed with the goal of elevating the manufacturing experience for platinum jewelry makers and we are excited to witness the debut of this alloy to the jewelry industry.”

Inoveo Platinum will be exclusively available to manufacturers, designers, and jewelers from Stuller, beginning this summer.

“Stuller is excited to bring this new platinum alloy to market,” shared Belit Myers, chief operating officer of Stuller Inc. “Inoveo Platinum will transform platinum jewelry manufacturing and we are proud to be on the forefront of this innovation in the industry.”

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You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”