(PRESS RELEASE) NEW YORK, NY — GCAL by Sarine has announced the appointment of Avi Levy as Chief Growth Officer, reinforcing its commitment to expansion, strategic partnerships, and strengthening its position as the industry’s most trusted source for third-party diamond certification.
Avi Levy
Levy brings over 30 years of experience in the diamond and jewelry sector, including five years as President of IGI North America, where he led significant growth and increased visibility in the U.S. market. His expertise has helped him build strong industry relationships across all levels. He serves on the boards of Diamonds Do Good and Mercury Free Mining, reinforcing his commitment to ethical and sustainable practices in the industry.
At GCAL, Levy will lead growth initiatives across North America and beyond, with a focus on expanding retail and brand relationships, scaling operations, and advancing GCAL’s position as the only ISO 17025-accredited forensic lab, offering guaranteed grading certificates with a zero-tolerance standard.
“Avi’s industry knowledge, leadership, and relationships make him an ideal fit as we expand our impact in the U.S. and global markets,” said Angelo Palmieri, President of GCAL by Sarine. “He shares our core values—accuracy, transparency, and independence—and will play a key role in delivering value to retailers and consumers alike.”
Levy added, “GCAL’s integrity-first approach to grading and its commitment to innovation and technology are exactly what the industry needs right now. I’m excited to help bring that message to a broader audience and drive sustainable growth.”
Advertisement
GCAL by Sarine is part of the Sarine Group, a global leader in diamond technology. The company’s guaranteed grading certificates are trusted by top retailers and supported by advanced AI-based grading, Sarine Diamond Journey, and the proprietary 8X Cut Grade standard for round and fancy shapes.
