(PRESS RELEASE) FERNDALE, MI — Gem Legacy, a nonprofit championing East Africa’s artisanal gem mining communities, announced the appointment of three additional industry leaders to its Advisory Council: Sara Yood, Raja Shah, and Mélanie Matthes. The new members bring legal, commercial, and global auction perspectives to the Council’s collective expertise, strengthening Gem Legacy’s ability to connect the jewelry industry with its roots.
Sara Yood
“Each of these new members brings a unique lens on the industry,” said Rachel Merisheki, Executive Director of Gem Legacy. “From law and ethics, to marketing and sourcing, to valuation and impact – their individual perspectives will help us build stronger bridges between the global gem trade and the communities that drive it.”
Sara Yood serves as President, CEO & General Counsel of the Jewelers Vigilance Committee. As a leader in legal compliance and industry ethics, Yood’s expertise will help ensure Gem Legacy advances its leadership in responsible industry engagement.
Raja Shah, President of Color First, brings decades of experience in colored gemstone marketing and global distribution. His perspective will support Gem Legacy’s mission through strategic partnerships and insight into shifting consumer preferences.
Mélanie Matthes, Junior Specialist at Christie’s Auction House, offers deep knowledge of gem valuation and international auction markets. Her experience contributes a long-term view of sustainability and legacy in gem sourcing.
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Melanie Matthes
Each of these new members join an already passionate and distinguished roster of current Advisory Council members, including designers, editors, retailers, and executives who act as advocates for Gem Legacy’s initiatives. The Advisory Council plays a key role in advancing the organization’s mission to equip, educate, and empower mining communities in East Africa.
