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Gem Quiz: I’m a Gem That Comes Alive at Night

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Gem Quiz: I’m a Gem That Comes Alive at Night

I HAVE BEEN CALLED evening stone because of my intense dislike of sunlight — it does the most terrible things to my coloring, which is usually of a most tender and feminine pink hue. Discovered in 1902 in Southern California (a place that is really too warm for my liking), I was named after a particularly distinguished jeweler and mineralogist from Tiffany’s in New York (ah, New York, a much more pleasant clime). My perfect cleavage makes me a challenge for gem cutters, but if they know what they’re doing they can make my deepest colors shine. Yes, colors with an “s” — I am strongly pleochroic.

Who am I?

Chris Burslem is Group Managing Editor at SmartWork Media.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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