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Gem Quiz: Named for a Great Czar, I Stylishly Change from Green to Red

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AlexandriteThis gem is named for a great czar. Credit: Omi Gems.

A lot of things can turn from green to red — an upcoming traffic light, a watermelon dropped from the third floor, a frog in a blender — but none of them do it with as much style as I. The Imperial Russians were so amazed at my ability to change colors they made me their national gemstone and gave me the name of their last great czar. Unfortunately, it turned out our fates were somewhat intertwined. The Russian royal family’s demise matched the depletion of my primary source in the Urals, and for much of the last century I’ve been little more than a museum piece. That has changed in recent years thanks to new finds in Brazil and Sri Lanka. Shine a light. I’m ready for a new change.

Who am I?

Guess this gem for a chance to win a “Jewelry Geek” T-shirt. Be sure to include your full name and the name and address of your store. The contest winner will be selected from among correct answers to this question.

Fill out my online form.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Gem Quiz

Gem Quiz: Named for a Great Czar, I Stylishly Change from Green to Red

mm

Published

on

AlexandriteThis gem is named for a great czar. Credit: Omi Gems.

A lot of things can turn from green to red — an upcoming traffic light, a watermelon dropped from the third floor, a frog in a blender — but none of them do it with as much style as I. The Imperial Russians were so amazed at my ability to change colors they made me their national gemstone and gave me the name of their last great czar. Unfortunately, it turned out our fates were somewhat intertwined. The Russian royal family’s demise matched the depletion of my primary source in the Urals, and for much of the last century I’ve been little more than a museum piece. That has changed in recent years thanks to new finds in Brazil and Sri Lanka. Shine a light. I’m ready for a new change.

Who am I?

Guess this gem for a chance to win a “Jewelry Geek” T-shirt. Be sure to include your full name and the name and address of your store. The contest winner will be selected from among correct answers to this question.

Fill out my online form.

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‘formHash’:’m1jd2on8111jfqq’,
‘autoResize’:true,
‘height’:’1012′,
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var scr = d.getElementsByTagName(t)[0], par = scr.parentNode; par.insertBefore(s, scr);
})(document, ‘script’);

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular