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Gem Quiz: This Colored Gemstone Is a Glorious Testimony to Reinvention

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INSTORE tanzaniteI am the Jay Gatsby of colored gemstones. A humble brown stone from the poorest continent on earth with an odd, almost extra-terrestrial sounding name, I have risen to the point where you can see me regularly on movie stars and millennials looking to express their individualism. A little heat, a lot of polish, the right accent (I’m thinking a cut that brings out my purplish tinge or sapphire-like blue) and a new name — thanks to a meeting with America’s most storied jeweler — helped make me who I am today: a glorious testimony to reinvention.

Who am I?

Guess this gem for a chance to win a “Jewelry Geek” T-shirt. Be sure to include your full name and the name and address of your store. The contest winner will be selected from among correct answers to this question.

Fill out my online form.

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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Gem Quiz

Gem Quiz: This Colored Gemstone Is a Glorious Testimony to Reinvention

mm

Published

on

INSTORE tanzaniteI am the Jay Gatsby of colored gemstones. A humble brown stone from the poorest continent on earth with an odd, almost extra-terrestrial sounding name, I have risen to the point where you can see me regularly on movie stars and millennials looking to express their individualism. A little heat, a lot of polish, the right accent (I’m thinking a cut that brings out my purplish tinge or sapphire-like blue) and a new name — thanks to a meeting with America’s most storied jeweler — helped make me who I am today: a glorious testimony to reinvention.

Who am I?

Guess this gem for a chance to win a “Jewelry Geek” T-shirt. Be sure to include your full name and the name and address of your store. The contest winner will be selected from among correct answers to this question.

Fill out my online form.

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‘userName’:’smartworkmedia’,
‘formHash’:’m1jd2on8111jfqq’,
‘autoResize’:true,
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‘host’:’wufoo.eu’,
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var scr = d.getElementsByTagName(t)[0], par = scr.parentNode; par.insertBefore(s, scr);
})(document, ‘script’);

Advertisement

SPONSORED VIDEO

He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

Promoted Headlines

Most Popular