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Gem Quiz: This Colored Gemstone Is a Glorious Testimony to Reinvention

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INSTORE tanzaniteI am the Jay Gatsby of colored gemstones. A humble brown stone from the poorest continent on earth with an odd, almost extra-terrestrial sounding name, I have risen to the point where you can see me regularly on movie stars and millennials looking to express their individualism. A little heat, a lot of polish, the right accent (I’m thinking a cut that brings out my purplish tinge or sapphire-like blue) and a new name — thanks to a meeting with America’s most storied jeweler — helped make me who I am today: a glorious testimony to reinvention.

Who am I?

Guess this gem for a chance to win a “Jewelry Geek” T-shirt. Be sure to include your full name and the name and address of your store. The contest winner will be selected from among correct answers to this question.

Fill out my online form.

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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Gem Quiz

Gem Quiz: This Colored Gemstone Is a Glorious Testimony to Reinvention

mm

Published

on

INSTORE tanzaniteI am the Jay Gatsby of colored gemstones. A humble brown stone from the poorest continent on earth with an odd, almost extra-terrestrial sounding name, I have risen to the point where you can see me regularly on movie stars and millennials looking to express their individualism. A little heat, a lot of polish, the right accent (I’m thinking a cut that brings out my purplish tinge or sapphire-like blue) and a new name — thanks to a meeting with America’s most storied jeweler — helped make me who I am today: a glorious testimony to reinvention.

Who am I?

Guess this gem for a chance to win a “Jewelry Geek” T-shirt. Be sure to include your full name and the name and address of your store. The contest winner will be selected from among correct answers to this question.

Fill out my online form.

var m1jd2on8111jfqq;(function(d, t) {
var s = d.createElement(t), options = {
‘userName’:’smartworkmedia’,
‘formHash’:’m1jd2on8111jfqq’,
‘autoResize’:true,
‘height’:’1012′,
‘async’:true,
‘host’:’wufoo.eu’,
‘header’:’show’,
‘ssl’:true};
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try { m1jd2on8111jfqq = new WufooForm();m1jd2on8111jfqq.initialize(options);m1jd2on8111jfqq.display(); } catch (e) {}};
var scr = d.getElementsByTagName(t)[0], par = scr.parentNode; par.insertBefore(s, scr);
})(document, ‘script’);

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular