(PRESS RELEASE) LOS ANGELES – In celebration of a widely successful first year of business, Gem-Water, distributor of gemstone-based, water–enhancing VitaJuwel products, introduces four sparkling additions to its roster. Incorporating gemstones such as black tourmaline, jade and rainbow moonstone, the new blends offer fresh benefits to a daily hydration routine.
- Happiness: CARNELIAN • ORANGE CALCITE • JADE (NEPHRITE) • CLEAR QUARTZ
If you would like bring more joy into your life, choose the HAPPINESS blend. It has been designed to inspire and attract all that is good in our lives. Natural healing traditions tell us this combination of orange calcite and carnelian form a particularly positive aura of openness, sharing, and optimism. And to top it off, the blend includes jade, famous for attracting good luck.
- Guardian: BLACK TOURMALINE • AMETHYST • CLEAR QUARTZ
Everyone can use a bit of help keeping negative energy at bay. Whether it comes from a stressful environment or just bad vibes from our fellow humans, the Guardian blend may come in handy! In natural healing traditions, black tourmaline is the stone of protection and safety while also providing clarity and grounding. The amethyst, for overall well-being, softens the powerful quality of this blend.
- Luna: RAINBOW MOONSTONE • CLEAR QUARTZ
As the name suggests, Luna is strongly connected to the energy of the moon, making it first and foremost, a women’s stone. In traditional natural healing practices, rainbow moonstone is used to help strengthen a woman’s intuitive sense, open the heart, and provide a reflective, calming energy. Even men are said to benefit from empowering their feminine side. Additionally, moonstone has been used to invite good luck.
- Forever Young: AVENTURINE QUARTZ • AQUAMARINE • SMOKY QUARTZ • CLEAR QUARTZ
If your personal detox practices are important to you, the Forever Young blend offers an additional dimension ofenergetic cleansing. In the natural healing arts, this combination of aventurine, aquamarine, and smoky quartz provides an invigorating cleanse of body and mind. The gemstone blend is designed to attract clarity and fluidity like a pure natural spring on a crisp clear day.
The new gem-water bottles are available for purchase in February, and retail for $120 each.
Additionally, the Love and Balance blends have been reNEWed. Garnet and clear quartz were added to the Love blend andchalcedony was added to the Balance blend. Both still remain at $98.
Gem-Water has also created Exclusive Limited Edition Liquid Gold and Diamond White silicone carrying loops only available through the site and retailers for $18.
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As the result of just one year in business, Gem-Water was dubbed the top performing and highest sales value distributor of VitaJuwel globally for 2017. Since conceptualizing Gem-Water in November 2016, owner Anjanette Sinesio has opened a diverse roster of over 150 new jewelry, home and specialty retail accounts, both nationally and internationally, including 37 Neiman Marcus stores, Bloomingdale’s Dubai, Lux, Bond & Green, Gwynn’s, ASTRO West, Mann’s, Inscape and most recently, Revolve Clothing. Additional retailers are added to her site regularly. Sinesio has also strategically expanded Gem-Water’s reach through partnerships with influential brands. John Hardy’s Limited Edition “Courage” bottle, a blend of clear quartz and black tourmaline, was offered as a complimentary gift with a designated minimum purchase during Cyber Weekend. Sinesio was very excited about this collaboration with the current climate of women finding courage to speak their truth. She felt the universe sent this special partnership her way. “I felt so honored to be able to create something with fellow designer John Hardy that helps women during this veryimportant time of the #METOO movement. His campaign happened to be such perfect synergy to show the strength and resilience of women and I couldn’t be prouder of the Gem-Water bottle we created for him,” commented Sinesio.
Additionally, spa and natural skincare line Jurlique and Gem-Water created some fun branding partnerships during the holidays with special Jurlique free gifts with Gem-Water purchases and a giveaway of some Rose Quartz LOVE gem-water bottles.
“The interest in crystals and gems as health and wellness tools is prevalent right now,” explains Sinesio. “Retailers, whether their focus lies in jewelry, wellness, beauty or home goods, have eagerly embraced Gem-Water and I expect sustained growth as I continue my mission to share this with the world!”
Gem-Water is not only receiving attention at retail, but has also become a media favorite with recent features in toptier consumer media like Vogue, Elle, InStyle, Sophisticated Living, W Magazine as well as online coverage on Coveteur, Forbes, PopSugar, Self, Vogue and more.
As the business continues on this trajectory, Gem-Water has recently moved to a larger space for fulfillment.Sinesio’s husband Dominic, an award-winning advertising and brand strategist who has owned his own Boutique Branding firm for over 20 years, has also recently taken on a full time role as Co-Founder and Creative Director. Hisagency has worked with some top brands like Godiva, The Chopra Center, London Jewelers, Swatch, Todd Reed, Jane Iredale, Revlon, Pepperidge Farm, the Soho Grand Hotel, the Tribeca Grand Hotel, the Dream Hotel, and Chanel, to name a few. Together, they will be expanding the brand and offerings in 2018.
An innate entrepreneur, jewelry designer, and lover of gems, Sinesio has enjoyed an illustrious and comprehensive twenty two year career in the luxury jewelry industry. The entrepreneur founded two other highly successful businesses: award-winning fine jewelry brand Diamond in the Rough, and SKY and LIVI, a lab-grown diamond company that encouraged female cancer patients to create diamonds using the carbon from their own hair as an empowering alternative to the sadness and trauma of discarding it.
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As a sought after spokesperson and trend expert, Sinesio has appeared as on a variety of TV outlets, including E!, A&E’s BioBuzz, and America’s Next Top Model.
Please visit Gem-Water’s e-commerce site at www.gem-water.com. Foradditional information about Gem-Water, requests for images or look books, or to schedule an interview with owner Anjanette Sinesio, please contact Luxury Brand Group’s Amanda Tropila (Amanda@luxbrandgroup.com).
