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GemBesties Races for Jewelers for Children

It’s happening onMarch 9th and 10th.

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(PRESS RELEASE) A small team of industry veterans (and friends) is embarking on a 24-hour endurance car race to spread the love of colored gems and give back to the jewelry industry’s incredible charity organization — Jewelers for Children. Their race car has a black opal theme with a matched pair of emerald cut red spinels wrapped on the aerodynamically functional rear wing. The race takes place at the Sonoma Raceway this Saturday, March 9th and Sunday, March 10th.

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Why This Fourth-Generation Jeweler Chose Wilkerson for a Very Special Sale

Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

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