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GemFind and BriteCo Announce Technology Marketing Partnership

This is to offer jewelers discounted web services and free appraisal software.




(PRESS RELEASE) CHICAGO — GemFind, ( the leading provider of web technologies and digital marketing, and BriteCo ( the innovative jewelry appraisal and insurance provider, announced a strategic technology marketing partnership that gives retail jewelers the digital tools to attract new customers, streamline operations, and make their businesses more competitive and successful.

Celebrating more than 20 years in business,GemFind is the global gem and jewelry industry’s single source for online services, from award-winning websites and mobile apps to inventory integration solutions to comprehensive digital marketing packages and content creation for social media and business websites.

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With more than 1,800 retail jewelers nationwide signed up for BriteCo’s cloud-based appraisal software, BriteCo provides jewelers with a faster, easier and no cost way to streamline appraisals while offering immediate personal jewelry insurance coverage for their customers.

As part of the partnership, BriteCo will offer GemFind members its cloud-based appraisal system software free of charge along with marketing support materials and incentives to help jewelers save time and generate additional revenue. GemFind, in turn, will offer BriteCo jeweler partners who are not currently customers of GemFind, special offers on its industry-leading Web Services .

“The COVID pandemic has accelerated the trend whereby retail jewelers are becoming more engaged in using digital technology to attract new customers, become more efficient, and improve customer relationships,” according to BriteCo founder and CEO Dustin Lemick. “By joining forces with GemFind, we can give our jeweler partners additional resources of knowledge, expertise and technology they can use to manage the digital transformation of their retail businesses.”

“We’re excited to be working with BriteCo, and helping our members compete and connect with customers as they leverage BriteCo’s comprehensive appraisal system and instant insurance coverage technology,” says Alex Fetanat, founder and CEO of GemFind. “Not only will this affiliation benefit our members through time and cost savings, we will soon be introducing integrated technology that further enhances the online retail buying experience.”


For more information on membership and other services, or for details on the strategic affiliation with BriteCo, contact GemFind at [email protected], or call 800-373-4373. BriteCo jeweler partners should contact [email protected] or call 312-809-9100 for more details.



Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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