Press Releases

GemFind and BriteCo Announce Technology Marketing Partnership

This is to offer jewelers discounted web services and free appraisal software.

Published

2 years ago

October 14, 2020

INSTORE Staff

(PRESS RELEASE) CHICAGO — GemFind, (www.gemfind.com) the leading provider of web technologies and digital marketing, and BriteCo (www.brite.co) the innovative jewelry appraisal and insurance provider, announced a strategic technology marketing partnership that gives retail jewelers the digital tools to attract new customers, streamline operations, and make their businesses more competitive and successful.

Celebrating more than 20 years in business,GemFind is the global gem and jewelry industry’s single source for online services, from award-winning websites and mobile apps to inventory integration solutions to comprehensive digital marketing packages and content creation for social media and business websites.

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With more than 1,800 retail jewelers nationwide signed up for BriteCo’s cloud-based appraisal software, BriteCo provides jewelers with a faster, easier and no cost way to streamline appraisals while offering immediate personal jewelry insurance coverage for their customers.

As part of the partnership, BriteCo will offer GemFind members its cloud-based appraisal system software free of charge along with marketing support materials and incentives to help jewelers save time and generate additional revenue. GemFind, in turn, will offer BriteCo jeweler partners who are not currently customers of GemFind, special offers on its industry-leading Web Services .

“The COVID pandemic has accelerated the trend whereby retail jewelers are becoming more engaged in using digital technology to attract new customers, become more efficient, and improve customer relationships,” according to BriteCo founder and CEO Dustin Lemick. “By joining forces with GemFind, we can give our jeweler partners additional resources of knowledge, expertise and technology they can use to manage the digital transformation of their retail businesses.”

“We’re excited to be working with BriteCo, and helping our members compete and connect with customers as they leverage BriteCo’s comprehensive appraisal system and instant insurance coverage technology,” says Alex Fetanat, founder and CEO of GemFind. “Not only will this affiliation benefit our members through time and cost savings, we will soon be introducing integrated technology that further enhances the online retail buying experience.”

For more information on membership and other services, or for details on the strategic affiliation with BriteCo, contact GemFind at [email protected], or call 800-373-4373. BriteCo jeweler partners should contact [email protected] or call 312-809-9100 for more details.

Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”