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GemFind Report Reveals Jewelry Consumer Trends

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GemFind has released a report detailing the top jewelry categories, diamonds, and pricing using consumer data from its JewelCloud and DiamondLink web applications.

The digital agency notes: “Economic trends can drastically impact the jewelry business, as we see in 2017. In quarter 4 we see a steep increase in jewelry searches and purchases while holiday sales were upacross all industries with consumer spending increasing 4.9%.”

The data can be seen in this chart:

INSTORE GemFind 1

The company also states:

“In 2017 ring searches continued their reign making up 47.8% of product searches. Web applications like RingBuilder  allow users to easily navigate your inventory and build acustom ring.

“Historically, engagement season runs from Thanksgiving to Valentine’s Day, but the holidays are a prime time for all jewelry sales, leading to an increase in search volume through Q4.We see another peak in April and May, likely caused by Mothers Day.”

The data can be seen here:

INSTORE GemFind 2

GemFind also explains: “Customers are historically sensitive to the prices of jewelry, and the 2017 click data indicates the most active price category includes jewelry priced between $1,001 and $2,500. It should also be noted that well over half of all clicks occurred for jewelry priced between $1,001 and $10,000.”

The trends can be seen here:

INSTORE GemFind 3

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The company also writes:

“Diamond shoppers on DiamondLink provided key insight into the most popular diamond characteristics in 2017. DiamondLink allows us to develop the following profile of the “most-clickable” diamond style in 2017.”

The profile:

INSTORE GemFind 4

GemFind writes: “While monitoring sales can be beneficial, seeing consumer click data and understanding what they’re searching is critical when identifying trends and understanding what consumers want. When you know what consumers are searching for you can better stock your inventory, effectively target ads, and position your brand as an expert in the industry.”

For more information, contact GemFind at www.gemfind.com or 1-800-373-4373.

 

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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